One potential client said “it is a great idea, but you are going to get sued like crazy” when I tried to sell him the membership. Jigsaw is positive that they don’t have anything to worry about. Legally, they may be in the clear but ethically, that is a whole new ball of wax.

Fowler is a very charismatic guy and he sells this idea all the way to the bank. He says that all this information is public, since it is what would be on a business card, therfore he is not crossing privacy lines. Also, since no cell phone numbers or home numbers are allowed, the executive’s privacy is not being compromised.

I just remember having a lot of clients questioning the ethics of this model and I lost sales because of the uncomfortable nature of what I was selling. It was always a touchy subject with clients and Jigsaw management always got defensive when the issue was brought up by Account Executives.

I think when Fowler started he ignored the naysayers and only focused on the positive reactions. He had me sold on it.