TechAddress

We recently had the opportunity to interview Henry Sohn of Flurry, Inc. Flurry recently presented at the DEMO conference. You can find a video of the presentation here. Flurry has also had several other media mentioned including TechCrunch and The Mercury News. We hope you enjoy the interview.

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Flurry: flurry is a free, direct to consumer mobile email and rss service. It brings Blackberry-like functionality to people who have regular cell phones (you don’t need a smart phone). You just simply sign up at our website, www.flurry.com (the whole process of finding your email server and phone information is automated and very easy), we send you an SMS message with a link in it, you click the link and download the java-based application. You can then customize the service by logging into the website (setup filters, notifications, RSS feeds, etc.).

TechAddress: What makes your company stand apart from your competitors?

Flurry:

- We are free. We will eventually introduce ads and premium features to the basic, free version.
- We are more than just an email client for the phone. A big part of the service is on the website where you control your preferences; add more email addresses, etc.
- We are carrier and phone agnostic. We work with hundreds of carriers worldwide and on over 200 different phone models. If you change your carrier or your phone, setting up flurry and keeping all your preferences is a snap.

TechAddress: What are some of the main features?

Flurry:

- Read, write, reply, forward emails
- FIlter your inbox to find specific messages on the fly
- An addressbook is available to make sending messages easier
- We highlight links, emails, and phone numbers so you can click to call, write or visit a site.
- You can sign up to any RSS feed and have them sent to your phone
- You can setup filters in case you only want certain messages sent to your phone

TechAddress: Who’s your target customer or audience?

Flurry: All consumers with regular mobile phones. Though we work on smart phones, those who don’t have them, but want email with them everywhere are the target.

TechAddress: Any new things in particular that you’re working on right now?

Flurry: Lots of new features to come, including an enhanced addressbook.

TechAddress: Where do you see your company heading in the future?

Flurry: We intend to continue offering the best products for mobile phone users, bringing to phones what the web has brought to connected computers.

TechAddress: Any negative feedback or criticism regarding technology and services?

Flurry: People have been asking for more features (support for more attachment types, etc.)

TechAddress: So what would you say is the guiding principle behind your company?

Flurry: Bring advanced capabilities to users who want to carry their world around with them wherever they go.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Flurry: Bring mobile messaging to everyone. We offer the first, free and truly easy to setup and use mobile messaging application and service to consumers that works.

TechAddress: Where are you in terms of funding and your lifecycle?

Flurry: We are privately funded, and are beginning our Series A round.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

Flurry: It is now available. http://www.flurry.com