Profile – Accipiter Solutions

September 5, 2006 at 11:08 pm Leave a comment

Company: Accipiter Solutions, Inc

Accipiter Solutions, Inc.

Location: Raleigh, NC

Launch Date: 1996.

In the company’s own words, what is it?

Accipiter pioneered online ad serving since the day it began in 1996. Today, with headquarters in both Raleigh, North Carolina and London, UK and additional offices around the world, Accipiter continues to serve and enrich the online advertising industry. Web publishers, media networks and eTailers take advantage of Accipiter’s innovative ad management and behavioral targeting solutions to effectively manage their online advertising revenue.

Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology.

Outside quote about company:

Quoted in dbusinessnews.com: “We are very excited about joining forces with Accipiter, a company that has always had a clear focus on serving the needs of online publishers. With this acquisition, we can further empower those publishers to sell directly to a new market segment of advertisers,” said Paul Needham, BidClix president and co-founder. “Together we can advance the range of innovative technology and services we provide to our clients in ways that would not have been possible previously.”

Features:

– Ad Management
– Ad Trafficking
– Self Serve Ad Marketplace
– Behavioral Targeting
– RSS Ad Delivery, Podcasting Ad Delivery, Photocasting, Mobile Ad Delivery and In-Game Ad Delivery

Management/Directors:

Brian Handly, CEO and co-founder
Kay Burgess, COO & CFO
Robert Cox, Vice President of Technical Operations and co-founder
Michael Keaton, Director Of European Operations
Ken Kelly, Vice President of Client Services
Guy Taylor, Vice President of Research and Development and co-founder
Lynn Vitello, Vice President of Marketing
Jeff Wood, Vice President of Sales and Account Management and co-founder

Relevant Links:

Accipiter Acquires BidClix Advertising Marketplace Bid-for-Placement Network Acquisition Key to Accipiter’s Unified Ad Platform Strategy – September 5, 2006

Accipiter’s AdManager Makes Online Ad Revenue No Laughing Matter for DailyComedy.com AdManager’s Scalability and Reliability Accommodates DailyComedy.com’s Expected Exponential Increases in Site Traffic and Growth – August 9, 2006

Accipiter Accelerates Global Expansion throughout Europe and Beyond Entry into Spanish and Indian Markets Complements Accipiter’s Growing European Client Base – July 26, 2006

MediaPost.com Selects Accipiter to Provide Complete Online Ad Delivery and Campaign Management Solution
Leading advertising and media Internet portal takes advantage of Accipiter’s AdManager Hosted technology and ad trafficking services – July 18, 2006

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Entry filed under: advertising, online, online advertising.

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