Launch Date: June 2003, but Rojo launched its invitation-only beta trial at the Web 2.0 Conference in October 2004 and launched its public beta on April 20th, 2005.
In the company’s own words, what is it?
Rojo Networks Inc. was founded in June 2003 to radically improve how busy people discover and consume content. The company launched its invitation-only beta trial at the Web 2.0 Conference in October 2004 and launched its public beta on April 20th, 2005. Rojo received seed financing from TPG Ventures and individuals such as Marc Andreessen and Ron Conway. Rojo’s most recent round of funding was lead by BV Capital and TPG Ventures.
Outside quote about company:
Quoted by The Wall Street Journal, “What really distinguishes Rojo from other RSS readers — sites that organize and display RSS feeds — is the way it uses data it collects from all of its users, currently about 100,000 unique visitors per month. The site looks at each individual user’s feeds and interests, and figures out what’s missing from his or her list that similar members are reading. In a box at the top of each page, the site recommends one new feed every time the user clicks onto a new page.”