TechCrunch Announces Six Apart Acquires Rojo

September 6, 2006 at 11:28 am 1 comment

Well, Michael Arrington, editor of the leading weblog TechCrunch, has done it again. He has broke an exciting, industry specific story before anyone else, including Google News and Yahoo! News. Impressive to say the least. TechCrunch has just announced that Six Apart has acquired Rojo.

Mr. Arrington reports that:
“Blogging platform company Six Apart will announce this morning that it has acquired Rojo, a feed reader and search engine that competes with Bloglines and other companies.

Terms of the deal were not disclosed, but our assumption was that this a less than $5 million deal. Six Apart is not planning on continuing to build out the core Rojo products. In the press release (sorry no link available yet), Six Apart says “Six Apart intends to sell a majority interest in Rojo’s newsreader services in the coming months,” meaning they will become a minority stockholder of the service. Rojo founder and CEO Chris Alden and CTO Aaron Emigh will joing Six Apart’s executive team.

This deal brings to a close the long saga of the Rojo story. The company was founded in June 2003, launched in October 2004 and had a stellar team of investors including TPG Ventures, BV Capital, Marc Andreessen and Ron Conway. Rojo consistently released excellent products and has a loyal core user base. Rojo had a promising start and its userbase continued to grow gradually. But the crowded and highly competitive feed reader space, dominated by Bloglines, Newsgator and others, was a tough playground to hang out in. My hope is that the Rojo product continues to iterate, it’s one of my favorite websites.

Our previous coverage of Six Apart is here, and Rojo is here. We also had a very lively discussion with executives from a number of feed readers, including Chris Alden from Rojo, in a TalkCrunch podcast a couple of months ago.”

To comment on this post by TechCrunch please visit:


Entry filed under: blog, blogger, blogging, blogs, icerocket, online, online community, rojo,, six apart, TechCrunch, technorati, web 2.0, weblog, wordpress.

Profile – LinkedIn Corporation Profile – Rojo Networks Inc

1 Comment Add your own

  • 1. Communicate Insurance  |  January 11, 2007 at 9:43 am

    Very interesting site… I wish I could build one like yours!nancy


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

New TechAddress Launched!

%d bloggers like this: