Mark Zuckerberg of Facebook Apologizes!

September 8, 2006 at 10:52 am 2 comments


By Mark Zuckerberg 2:48am Today from We really messed this one up. When we launched News Feed and Mini-Feed we were trying to provide you with a stream of information about your social world. Instead, we did a bad job of explaining what the new features were and an even worse job of giving you control of them. I’d like to try to correct those errors now.

When I made Facebook two years ago my goal was to help people understand what was going on in their world a little better. I wanted to create an environment where people could share whatever information they wanted, but also have control over whom they shared that information with. I think a lot of the success we’ve seen is because of these basic principles.

We made the site so that all of our members are a part of smaller networks like schools, companies or regions, so you can only see the profiles of people who are in your networks and your friends. We did this to make sure you could share information with the people you care about. This is the same reason we have built extensive privacy settings — to give you even more control over who you share your information with.

Somehow we missed this point with Feed and we didn’t build in the proper privacy controls right away. This was a big mistake on our part, and I’m sorry for it. But apologizing isn’t enough. I wanted to make sure we did something about it, and quickly. So we have been coding nonstop for two days to get you better privacy controls. This new privacy page will allow you to choose which types of stories go into your Mini-Feed and your friends’ News Feeds, and it also lists the type of actions Facebook will never let any other person know about. If you have more comments, please send them over.

This may sound silly, but I want to thank all of you who have written in and created groups and protested. Even though I wish I hadn’t made so many of you angry, I am glad we got to hear you. And I am also glad that News Feed highlighted all these groups so people could find them and share their opinions with each other as well.

About a week ago I created a group called Free Flow of Information on the Internet, because that’s what I believe in – helping people share information with the people they want to share it with. I’d encourage you to check it out to learn more about what guides those of us who make Facebook. Tomorrow at 4pm est, I will be in that group with a bunch of people from Facebook, and we would love to discuss all of this with you. It would be great to see you there.

Thanks for taking the time to read this,


Regarding this topic TechCrunch stated, “This is an excellent example of a company listening to its users and quickly pushing intelligent changes, in a transparent manner, to deal with a problem. Facebook is growing up, in a good way.



Entry filed under: bookmarking, business, business network, community search, facebook,, friendster, internet, jigsaw, LinkedIn, News, online, online business, online community, online privacy, Online Privacy Protection Act, Orkut, pirvacy, privacy, security, social, social networking, social-bookmarking, TechCrunch, Technology, technorati, university, web, web 2.0, weblog, xanga, Xanga Blog.

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2 Comments Add your own

  • […] Recently, there has been a lot of buzz and commotion around social networking websites, specifically related to the issues of privacy protection for the end user and where some social network websites may have made mistakes, including Facebook and Google’s Orkut, which TechAddress has discussed over the last month. However, there are some social networking sites that are offering equal, if not better services, and still maintain an intense focus on end user privacy. One example is an Australian based social networking site called, which is operated by StudentPost Australia Pty Limited. I had the opportunity to speak with Jahangir Shagaev, a leading member of StudentFace’s team. He was very insightful and informative and articulated nicely that StudentFace’s technology enhances the ability to decrease cultural divides, to bring together Australian University students with similar interests, be it politics, history, business, science etc, and gives each and every student the ability to share their views, ideas and anything else of interest with a large proportion of other University students within their community and nationwide. Lets learn more… […]

  • 2. mel  |  September 21, 2008 at 9:23 pm

    so in a nut shell you havent listened and your still keeping this new layout even tho ppl hate it and its loads more clicking and slow pages and bugs and crashing pages ?
    why didnt u just update the old layout instead of changing the whole look and giving no one any options over it, did u do a survey before u set about this to find out what ppl really wanted ?
    for example i get 24 plus plants a day from lil green patch why cant we have an option to accept all plants in one go instead of all the back and forth accepting soooooooooo boring, this new layout just doesnt work well at all i for one am very upset over the change !


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