Fox, Tribune to auction some ad space on Web sites – by Reuters

September 11, 2006 at 3:51 pm 1 comment

Reported by Reuters:

NEW YORK (Reuters) – Fox Interactive Media, Tribune and LookSmart are among major media owners who will auction non-premium advertising space to generate more revenue from existing Web pages.

The publishers will use a product called Publisher Media Exchange from Right Media that they can adapt to their own Web sites. Right Media said on Monday the PMX system will help the publishers consolidate ads on pages, such as older archive news, on their own auction-based platform, enabling advertisers and online ad networks to compete for each consumer viewing an advert in real-time.

Companies using the PMX system include News Corp. Inc.’s Fox Interactive Media, home to social networking Web site MySpace, and Tribune Co., which owns several major newspaper Web sites, including and Others include search network LookSmart, blogging service Six Apart and Tickle.

The auctioning of ad space or advertiser links in real-time has gained currency in recent years following the success of products such as Google Inc.’s AdSense and AdWords products, which are both automated. Companies such as Yahoo Inc. have also had success with similar models. The publishers will also have access to the external Right Media Exchange, which includes more than 11,000 buyers and sellers of online advertising.


Entry filed under: advertising, business network, business news, chicago tribune, desktop advertising, fox interactive, google, internet, la times, looksmart, myspace,, online, online advertising, online business, online community, right media, social, social media, social networking, social software, software, topix,, yahoo,

College Campuses Get Social – ABC News Facebook Scrambles to Appease Outraged Users –

1 Comment Add your own

  • 1. binary options demo account  |  June 21, 2013 at 5:03 pm

    Wow that was strange. I just wrote an very long comment
    but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that
    over again. Anyhow, just wanted to say wonderful


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

New TechAddress Launched!

%d bloggers like this: