Interview with George Polisner – Founder of

October 3, 2006 at 10:07 pm Leave a comment

Below is an interview with George Polisner – Founder of We hope you find the interview informative and useful. Please visit their website and check it out! Mr. Polisner was also nice enough to provide us with a very detailed PDF based presentation found here.

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition? We have integrated data about Corporate Behavior (Corporate Social Responsibility or CSR) directly into the online shopping experience. We believe that a significant volume of the most pressing domestic and global issues –environment, conservation of energy, fair labor, subversion of the political process are due to externalization of business costs to drive profit and equity value. We are using technology to connect how a company interacts people and planet directly to the profit motive. We feel we are uniquely leveraging a free market economy (or more correctly, a theoretical free market) to drive a balance of people, planet and profit.


TechAddress: What makes your company stand apart from your competitors? We are working to appeal to the mainstream consumer. We want to offer a vast array of competitively priced products, as much trusted and community data about the manufacturer and merchant as possible and allow the consumer to make a fully-informed choice. We also provide between 20% and 40% revenue share with the cause of choice by the consumer. The community supports over 90 causes including United for a Fair Economy, WalMart Watch, Habitat for Humanity, Doctors without Borders, Oxfam and many more.

TechAddress:  What are some of the main features? Integration of CSR data directly into the purchase experience, blogs by subject matter experts, news aggregation from sources reporting on environmental issues, corporate ethics, energy, labor and other key indicators of Corporate Behavior. We have both mainstream products (through and Fair Trade, Organic and Specialty products.

TechAddress: Who’s your target customer or audience? Everyone that shops online.

TechAddress:  Any new things in particular that you’re working on right now? Acquiring investment to drive 2.0 to market.

TechAddress:  Where do you see your company heading in the future? We would welcome a strategic acquisition by visionaries seeking to address a vital flaw in the free market system -a long term, sustainability perspective.

TechAddress: Any negative feedback or criticism regarding technology and services? My background prior to starting was working in the early days of UNIX (circa 1984). I was with Oracle for ten years before funding and founding How could I possibly complain about technology?

TechAddress: So what would you say is the guiding principle behind your company?

The recognition that we are a Hybrid. We want to (eventually) enjoy profit (even a vacation would be nice!) Nevertheless, all involved know that we want to leverage our infrastructure for long term positive societal change, while we also provide direct, short term funding for many admirable causes.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative? We are bringing Capitalism 2.0 -the release where we balance people, planet and profit!

TechAddress: Where are you in terms of funding and your lifecycle? Horribly behind. I am privately keeping operational with minimal enhancements until we close an external private placement. Sergey? Larry? Can you hear me now?

TechAddress: If your technology or service is not formally launched yet, when’s the launch date? We launched version 1.0 on August 22, 2005. We are working to acquire funding to build version 2.0 as soon as possible.


Entry filed under: Blogroll, business, business news, internet, News, nline shopping, online, online business, online community, shopping,, shopzilla, startup, startups, tech, techaddress, TechCrunch, techn, Technology, technology news, technorati, web, web 2.0, Web 2.0 technologies.

Interview with Bob Schettino – Chief Marketing Officer of BuzzLogic Inc. Interview with Alex Iskold – Founder and CTO of adaptiveblue

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