Interview with Alex Iskold – Founder and CTO of adaptiveblue

October 4, 2006 at 10:56 pm Leave a comment


Below is an interview with Alex Iskold – Founder and CTO of adaptiveblue. We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

adaptiveblue: adaptiveblue is a smart browsing and personalization company. We started the company because we were excited about delivering personalization technologies powered by people’s browsing habits. Since the browser is our window on the web, we believe that it should personalize your web experiences for you.


TechAddress: What makes your company stand apart from your competitors?

adaptiveblue: We are very focused on semantics of things. We go through the pain of automatically parsing objects like cars, movies and wine out of html because we want to create personalized and meaningful web experience for our users. A lot of companies do bookmarks or clippings, but these are not well structured and can’t be used to understand what people really like.

TechAddress: What are some of the main features?

adaptiveblue: The users can collect everyday objects like cars, movies, wines, books out of web sites and blogs. There is also automated mode, which allows the users to capture objects from pages that they visit more then certain number of times. Once objects end up in collections, it is super easy to find them again. You can use tags, smart filters or free form search to do that. Perhaps more intruiging feature is the ability to find related information. For example, for a book you can lookup more books by the same author, for a wine you can find more wines with similar tastes and for a movie you can lookup photos of the stars. With that, we bring the best web services to people’s finger tips. And there is much more, so please get a quick visual summary of features here:


TechAddress: Who’s your target customer or audience?

adaptiveblue: Anyone who uses Firefox or Flock.

TechAddress: Any new things in particular that you’re working on right now?

adaptiveblue: Whole bunch of things actually. In the near future we are going to roll out blueorganizer 2.6 with support for blogs, autobluemark, smart filters and tons of new integrations. After that, expect photo and video. We are also planning to do a lot of work soon with microformats and notes.

TechAddress: Where do you see your company heading in the future?

adaptiveblue: Longer term we’d like to build an array of personalization technologies and contribute to the attention ecosystem. You can learn more about where we are heading with attention on my blog:

TechAddress: Any negative feedback or criticism regarding technology and services?

adaptiveblue: There is always that – it’s hard to please everyone. People complain about different things that they do not like. If a couple of people complain we try to address the problem. But majority of the feedback is positive, asking us to add a collection or to integrate with another site or service.


TechAddress: So what would you say is the guiding principle behind your company?

adaptiveblue: Be honest, be cool, do the right thing, work very hard and breakthrough. Take a look at our vision and founding principles here:

TechAddress:  What is the mission of your company and what are you bringing to the market that is innovative?

adaptiveblue: Our mission is to bring smart browsing and personalization to early adopters and hopefully to the wider audience in the future. We are unique because of our focus on semantics, productivity and personalization.

TechAddress: Where are you in terms of funding and your lifecycle?

adaptiveblue: We are self-funded and are not actively raising money.

TechAddress:  If your technology or service is not formally launched yet, when’s the launch date?

adaptiveblue: We formally launched at DEMOfall 2006. The show was a pretty big success and validation for us, which is very energizing. To get the latest version of the blueorganizer visit


Entry filed under: blog, Blogroll, browser, business, business network, business news, download, internet, online, online business, software, startup, startups, tech, Technology, Technology and Gadgets, web, web 2.0, Web 2.0 technologies.

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