Interview with Bruno Haid – Head of Strategy from System One

October 16, 2006 at 4:39 pm 3 comments

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Below is an interview with Bruno Haid – Head of Strategy from System One. We hope you find the interview informative and useful. Please visit their website and check it out! http://www.systemone.at/en/. Also, you can view System One’s technology overview at http://www.systemone.at/en/technology/overview/ and a demo at http://www.demo.com/demonstrators/demo2006fall/79971.php.

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

System One: We’re a 2 year old company in Europe, roughly around 20 people with a longer background to be found here http://journal.systemone.at/spaces/journal/nodes/2005-09-13-hello-world/. We offer a platform that merges enterprise collaboration and search behind a radically simple interface, so companies can tap the large and growing savings available in their daily information workflow and people can come home to their kids earlier.

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TechAddress: What makes your company stand apart from your competitors?

System One: Simplicity of the platform, a bunch of additional benefits in your daily routines and strategic support to get things started.

TechAddress: What are some of the main features?

System One: Essentially it’s Semantic Web based Wiki that taps various data sources, searching and presenting related information in real-time without being intrusive.

TechAddress: Who’s your target customer or audience?

System One: We have a top-down marketing approach, so currently we target teams within large corporations in certain industries. By early next year, we’ll also offer a self-service solution for smaller teams, organizations and groups.

TechAddress: Any new things in particular that you’re working on right now?

System One: Better interfaces for dealing with (semi)-structured data, a bit like do-it-yourself microformats on steroids. Also some neat new approaches to search and interact will be released from our labs http://labs.systemone.at soon.

TechAddress: Where do you see your company heading in the future?

System One: Obtaining a leading position in the ‘Whatever’ 2.0 in the enterprise segment. Beyond that, when every piece of information has its corresponding ‘user generated’ platform and all that has good API’s, algorithms will matter most. And our current setup gives us the chance to already work on that.

TechAddress: Any negative feedback or criticism regarding technology and services?

System One: Our current website needs to be less academic, so it will be soon. On a daily basis we’re often dealing with road-map defending IT departments and handling social objections, often fueled by enterprise Social Software projects that went wrong.

TechAddress: So what would you say is the guiding principle behind your company?

System One: Bring meaningful cutting-edge approaches to the daily lives of knowledge workers. Interdisciplinarity is very important, and the chance to really have an impact without an “everything’s new and great and we especially” attitude. This brought us a company culture we’re proud of without framing it.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

System One: Help companies to grow beyond structure and processes. Your daily work is becoming more and more unpredictable while being interdependent of too many things than you can cope with, more ‘graph’-like if you will, so you need tools to support that. Technically, it’s the Semantic Web back-end that lets us do many new things now and in the future.

TechAddress: Where are you in terms of funding and your lifecycle?

System One: We’re starting to bring our platform to the enterprise market now, with the self-service ASP offering following in a few months. Funding came from the founders with a huge commitment by the Austrian government (2.3 million EUR in total). That’d let us grow well organically for the next 12 months, but we’re currently planning an A round to fuel growth internationally.

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