Interview with Chase Norlin – CEO of Pixsy Corporation
TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?
Pixsy: Pixsy is a media search portal and media search syndication platform. Pixsy.com is building the largest photo and video index on the web (think “visual Google”). Pixsy acts as a meta-aggregator of photo and video content in the form of thumbnail images. These images are then indexed and made searchable and browseable for users. PixsyPower is a media search platform that enables any website or application to run their own branded image and video search engine. PixsyPower provides medium and large publishers with unique search technology, a hosted service, engaging content, and advertising monetization. Pixsy provides this service to publishers on a 50/50 ad revenue share or monthly license fee. Pixsy is currently developing a mass-market solution for the blogger/myspace market that automates the creation of photo and video search engines.
TechAddress: What makes your company stand apart from your competitors?
Pixsy: The biggest competitive differentiator is that we’ve built a flexible media search platform that puts anybody in the online photo and video search business.
TechAddress: What are some of the main features?
Pixsy: Pixsy collects visual material from thousands of providers across the web, resulting in millions of photos and videos for you to search and browse. Traditional image search engines take a mathematical approach to search, with the focus entirely on relevancy. With Pixsy, you can search for both photos and videos by “relevance”, “category”, “provider”, or “freshness”.
As a meta-aggregator of visual material you can explore content from multiple providers with just one search query. Additionally, our visual search technology extracts photo and video content from RSS feeds, enabling us to deliver the freshest photos and videos to our users (browse the latest news photos, the latest sports photos, the latest celebrity photos, the latest funny videos, etc). We update our index to the minute so you can discover new material every time you visit.
TechAddress: Who’s your target customer or audience?
Pixsy: All websites and applications looking to run their own photo and video search engine. End users that are interested in searching for photos and videos.
TechAddress: Any new things in particular that you’re working on right now?
Pixsy: Yes, PixsyPower, to be launched in Monaco on October 19. Mass market solution for the blogger/myspace market.
TechAddress: Where do you see your company heading in the future?
Pixsy: To become the largest photo and video thumbnail index on the web with the strongest distribution platform.
TechAddress: Any negative feedback or criticism regarding technology and services?
Pixsy: Sometimes people say we don’t have enough content, but that’s changing very soon.
TechAddress: So what would you say is the guiding principle behind your company?
Pixsy: Innovation and determination.
TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?
Pixsy: We’ve built a new model around the fastest growing search verticals.
TechAddress: Where are you in terms of funding and your lifecycle
Pixsy: Angel round in May, 2006.
TechAddress: If your technology or service is not formally launched yet, when’s the launch date?
Pixsy: Already launched. PixsyPower to launch on Oct 19.
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