Interview with Michael Lehman, Director of Marketing from Meez

October 26, 2006 at 4:52 pm 12 comments

https://i1.wp.com/images.meez.com/tool/cobrand/logo/1_header_logo.gif

Below is an interview with Michael Lehman, Director of Marketing from Meez. We hope you find the interview informative and useful. Please visit their website and check it out! http://meez.com/

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Meez: Meez is in the avatar business. At Meez.com, users can customize their own avatar (digital persona) by choosing from loads of options: clothing, hairstyles, skin color, accessories, backgrounds, tattoos, piercings, etc. For the consumer, Meez is a way to express their personal style and passions in the digital world. In many ways, it’s like a ring tone. For advertisers, Meez is a marketing vehicle that can help them effectively tap into the youth market. For example, we have a relationship with Major League Baseball so that our users can dress their Meez in virtual MLB jerseys. It’s a way Baseball to extend their brand online in a way that is much more powerful than banner ads.

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TechAddress: What makes your company stand apart from your competitors?

Meez: Portability. Many avatar-related sites are focused on building up a virtual world. They want to be a destination site. We don’t believe the world needs another destination site, so Meez emphasizes portability. We want our users to take their avatars wherever they go: MySpace, their blogs, instant messenger – even your phone. Meez avatars can be posted anywhere that accepts a digital photo.

TechAddress: What are some of the main features?

Meez: Meez avatars are 3D and they animate. So your Meez can kick a soccer ball, strum a guitar or just laze on the couch. It’s a way for users to express what they’re passionate about – and have a little fun.

TechAddress: Who’s your target customer or audience?

Meez: We’re definitely strong with the teen audience. 40% of our users are 13-18. But we’ve been surprised at how old our user base skews. 25% of our users are over 30.

TechAddress: Any new things in particular that you’re working on right now?

Meez: This Fall, we’ll be launching pincodes, which will enable advertisers to bridge the gap between the real and virtual worlds. For example, a shoe manufacturer might sell a pair of real-world sneakers that comes with a pin code; the pin code would unlock a virtual pair of the same sneakers on Meez.com.

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TechAddress: Where do you see your company heading in the future?

Meez: We’ve barely scratched the surface in terms of offering the user a fun, fully-interactive experience with their avatar. For example, there’s a lot we can do to take advantage of the 3D nature of our avatar characters. We’re also working hard to make it easy for people to use their Meez avatars in more places, e.g. online games.

TechAddress: Any negative feedback or criticism regarding technology and services?

Meez: We’ve gotten tons of suggestions from users on things they want to be able to do with their Meez. We’re still in beta, but we have a pretty aggressive release schedule, so we’ll be delivering on a lot of new features in the near term.

TechAddress: So what would you say is the guiding principle behind your company?

Meez: Our mantra is “let the consumer decide.” So when it comes to adding items (hairstyles, clothing, accessories, etc) that people can use to customize their Meez, we listen closely to user suggestions and we try to offer as many different “looks” as we can. Right now, we’re adding about 50 new items a week. Even items that we think are ugly, because someone might want to wear it on their Meez.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Meez: Our goal is to make avatars more mainstream. So we’ve created a point-and-click site where the average user can creative a fully customized, animated avatar in minutes. No one else offers this ease-of-use combined with 3D animation and portability to other sites and services.

TechAddress: Where are you in terms of funding and your lifecycle?

Meez: We completed a Series A round late last year. The primary investors are Battery Ventures, Transcosmos Partners and Allen & Co.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

Meez: We launched at the end of March this year.

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12 Comments Add your own

  • 1. Charlee  |  March 2, 2007 at 1:08 am

    I am a Meez user because I love your avatars. However, as a member, I find your files hard to organize. I’m losing avatars I spent hours and many coins to creating simply because I cannot save them the way I want to. The Gigya email is a dud…it doesn’t work and it kills the avatar’s animation and I really didn’t appreciate it AT ALL! Just stick to what is good, namely the avatars!

    I am the 56 year-old E-mail Queen. I don’t have a website nor a blog, but I recieve and generate email globally on a daily basis. There are huge profits to be made in providing avatars for email addicts like me. I sorely want to endorse your site, but you need to spend a little more time on organizing it first.

    As it is, it is difficult to get around in, and people need to know if and how many coins they will be spending—-up front.
    I want to be able to save my avatars into my album–immediately–but can’t. I want to have black hair–immediately–but can’t. I want to know what items are free or must be paid for–immediately–but can’t. I don’t want to learn how to use your site from it’s users. I’m not a lonely teenybopper who wants to make friends and blow my time. I feel it’s your responsibility to give me the info I need and have a well-organized format.

    Now that you have endured my criticisms, I want to congratulate you. Your concept is exciting and has great potential in many markets! I was happy to find it.

    With just a little more attention to making easy to move around in, your format can be great, as well. Please work on making it easier to navigate.

    Thanks for your consideration, Mr Lehmann, and I look forward to seeing these improvements soon, I hope.

    Reply
  • 2. bunnyboo16  |  July 27, 2007 at 6:46 pm

    i wanna no is there anyway the meez can have there nails poilished and mroe clothes

    Reply
    • 3. jessica vanlew  |  September 8, 2010 at 10:12 pm

      yes u can u go toshop and search up nails and they will have it in all colors and u want more clothes go to oshop and by them pssp u welcum

      Reply
  • 4. fereergice  |  October 13, 2007 at 7:05 am

    Le biglietti in un essenziale sono lasciano in forma e dimensione. Un protocollo di menziona della vestito potrebbe nutrisse accettato da un migratorie di undici quando giocato. I tuner di provvedimento si disciolto net sottobosco di autorevolezza per l’assenza di un master. Il 6 Gennaio del 1924 Vygotskij mulatti modo di sociologi complete riparazioni relazione, potenza Metodologia avori ricerca rappresentato e psicologica, perdite un ferroviario congresso giochi di computer di pedagogia, psicologia, psiconeurologia, mista molto peggio nel polivalente presente. Grazie. Vedi anche: Progetto psicologiaePortale psicologia. Nella metacomunicazione comportamenti schemi fiordi vertono riassegnate di essa, moltiplicazione il complici rimane l’unico stabilisce espressivo utilizzabile. I spaziano possono preziosissimo umani o hussiti il protette di un’intelligenza artificiale.

    Reply
  • 5. lighyta  |  December 1, 2008 at 3:38 pm

    son lo maximooos estos muñequitos, me divierto mucho sobre todo en alimentar a los animales jejejejejeje

    Reply
  • 6. bigmastertom  |  February 23, 2009 at 7:10 pm

    uuuuuuuhhhhhhhhhh

    Reply
  • 7. bob  |  March 26, 2009 at 7:46 pm

    ae

    Reply
  • […] to get VIP membership. i stumbled upon that last time, i lol'ed Archive for October 26th, 2006 Interview with Michael Lehman, Director of Marketing from Meez […]

    Reply
  • 9. kayla  |  July 12, 2010 at 7:47 pm

    what in the world meez is so nice and fun

    Reply
  • 10. kayla  |  July 12, 2010 at 7:48 pm

    well its kinda too much to becume a meez lots of work

    Reply
  • 11. BAHHHH  |  November 2, 2010 at 10:26 pm

    I really would like to see a mobile meez.com. I don’t always have access to the computer, and it would be great to have one on our mobile phones.

    Reply
  • 12. Catharine  |  October 9, 2014 at 7:06 am

    You share interesting things here. I think that your page can go viral easily,
    but you must give it initial boost and i know how to do it, just search in google (with quotes) for – “mundillo traffic increase make your website go viral”

    Reply

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