Interview with Roy Rodenstein, CEO from HeyLetsGo

October 27, 2006 at 2:35 pm 3 comments

Below is an interview with Roy Rodenstein, CEO and Co-founder of HeyLetsGo. We hope you find the interview informative and useful. Please visit their website and check it out! You can also view their demo at

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

HeyLetsGo: HeyLetsGo is the place for the post-college crowd to find out what’s going on in town and meet people with similar interests. We have listings of all the best things going on in the cities we cover -parties, festivals, bands, concerts, arts, everything- and let you find others who wants to go to the things you want to go to, whether for finding friends, activity partners, dating, or to go with your existing friends. Our value is simple- we help people have more fun and expand their real, offline social circle! πŸ™‚


What makes your company stand apart from your competitors?

HeyLetsGo: We don’t really see anyone else providing a truly local social network for the 25-40 crowd. Besides our unique combination of being local, focusing on 25+ folks, and having community-generated events, we also have our own parties and offline events. I can’t think of too many other companies that actually bring people together face to face. A good example is our recent launch party in Boston, HeyLetsGo Fenway Fest, where over 5,000 people RSVPd on our website and several thousand showed up.

TechAddress: What are some of the main features?

HeyLetsGo: We have very rich event listings but also use our BuzzLevel technology to bubble up the most interesting ones to the top and personalize the ones we show you. We also allow you to see what events your friends or potential friends are interested in through our Wish List feature. And we have photo and video albums for each event that the community can contribute to.

TechAddress: Who’s your target customer or audience?

HeyLetsGo: People that are a few years out of school, maybe some of their friends have moved away, or they have moved to a new city, and they’re busy at work and want to get out, do fun things, and meet new people.

TechAddress: Any new things in particular that you’re working on right now?

HeyLetsGo: We recently unveiled our Live Vibe feature. We send you an SMS reminder for events you are interested in, and you can then reply to that message with photos or videos taken on your phone, which we’ll post in real time to the event. That way people can see if an event is hopping or dead. πŸ™‚

TechAddress: Where do you see your company heading in the future?

HeyLetsGo: Hopefully continuing to build a bigger and bigger community of friendly, active young professionals that are making real connections around all the fun things and people in their town. Really becoming the go-to place for our target audience to connect.

TechAddress: Any negative feedback or criticism regarding technology and services?

HeyLetsGo: Well, someone yelled at us for not using CSS more. πŸ˜‰ Really that’s about it, feedback in general is extremely, extremely positive, which is very gratifying.

TechAddress: So what would you say is the guiding principle behind your company?

HeyLetsGo: Through personal experience, we found that after college you’re kind of on your own. And yet there are so many fun, interesting people, and so many great things to do around town, that are just hard to find and connect with easily. So if we are helping people really enjoy their leisure time and social life more, we are doing our job.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

HeyLetsGo: That is really our mission- to help people connect, in real life, and get the most out of life! πŸ™‚ I think our combination of things to do and people to meet and do them with is innovative, and the fact that we actually do bring people offline and are not just another website for early adopters, we feel is innovative. Someone told us “Thanks to HeyLetsGo, I can now have a housewarming party due to all the great people I’ve met.” That makes our month. πŸ™‚

TechAddress: Where are you in terms of funding and your lifecycle?

HeyLetsGo: We have been working on HLG for about a year, and opened the site (previously it was invitation only) in Boston in April. We have some backing and will be making an announcement in the next month or so.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

HeyLetsGo: We officially launched in Boston in September with our 5,000-RSVP HeyLetsGo Fenway Fest. We are starting to work more on expanding in San Francisco and New York and will be doing launch events there in the next few months.



Entry filed under: blog, blogger, blogging, Blogroll, business, cell phones, communication, desktop, entertainment, internet, local live search, local news, local search, mobile, mobile phones, online, online business, online calendar, online community, online video, online videos, phone, photo sharing, sms message, SMS Messages, social, social networking, social software, software, startup, startups, tech, Technology, video, video uploading, videos, web, web 2.0, Web 2.0 technologies, wireless.

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