Interview with Fazel Naghshineh, founder and CEO of BriteSoft

October 31, 2006 at 5:45 pm 2 comments


Below is an interview with Fazel Naghshineh, founder and CEO of BriteSoft. We hope you find the interview informative and useful. Please visit their website and check it out! You can also view their demo at

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

BriteSoft: BriteSoft has an application development platform, BriteWorks that allows you to develop applications without writing a single line of code. You don’t need to know java, VB, C++ or any other programming language or technology. You can develop 20 times faster and the result is immediately available on the internet, intranet or soon PDA.


TechAddress: What makes your company stand apart from your competitors?

BriteSoft: We believe we have a unique technology. It is highly effective as you can develop faster, reduce your costs and get a better quality system/happier end users. Time to market is something that cannot be undervalued and any business person would appreciate cost, quality and speed.

The complexities that exist today in the market with languages and frameworks, as well as the scarcity of resources who understand those technologies, means that we are addressing a key problem in the IT industry. This, coupled with the fact that you can simply train any IT graduate to use the product in three days, means corporations can now meet their customer demands much more quickly, effectively and cheaply.

TechAddress: What are some of the main features?

* There is absolutely NO coding.
* You can create completely functional windows/web pages simply by dragging and dropping.
* You can introduce simple or complex business rules.
* You need not worry about data binding and how to access data through SQL. You don’t need to know SQL.
* You can schedule tasks, jobs, emails, workflow etc.
* The running systems are automatically equipped with full security, audit tracking, import/export facilities, run time design by individual user etc.
* The entire application architecture is re-useable. It is a Model Driven (repository based) and Service Oriented architecture.
* It runs on any platform and any database.
* All this without writing ANY code.
* We do NOT generate code either, which means there is no need to compile. You design and then you just run. Like PowerPoint, design, run.

TechAddress: Who’s your target customer or audience?

* Basically, any business application developers. Analysts can become application builders as there is no need to use programming languages.
* Corporate IT
* ISV’s (Independent Software Vendors)
* System Integrators

TechAddress: Any new things in particular that you’re working on right now?

BriteSoft: Right now, whatever you build is immediately available on the Web and Client Server. We want to make our applications automatically available on PDAs or other mobile devices. This, again, without the developer/user needing to do anything or writing any code.

TechAddress: Where do you see your company heading in the future?

BriteSoft: I see us eventually moving to the end consumer. Anyone should be able to download the product, build a quick application and put it on their mobile device, laptop, desktop, website – wherever.

TechAddress: Any negative feedback or criticism regarding technology and services?

BriteSoft: If we’re talking about current technology in the market, yes – it’s just too complicated for an average person to work with. Services used to be cheap in outsourcing countries, but they aren’t any more and I would rather just build things within my organisation, quickly, rather than having to outsource it. If the user knows the business, they can quickly build it and evolve it.

TechAddress: So what would you say is the guiding principle behind your company?

BriteSoft: Better, Cheaper, Faster was our original motto. We should add ‘easier’ to this.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

BriteSoft: The mission is to help customers build (assemble) applications better, cheaper, faster. What we bring to the market is the realisation of a promise that has been made for decades but no-one has been able to deliver.

TechAddress: Where are you in terms of funding and your lifecycle?

BriteSoft: BriteSoft has been privately funded through angel investors. We are seeking some grants and are open to new second stage funding. Money will now need be spent on the sales and marketing of the product.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

BriteSoft: We have launched already. Our first customer was in production 2 years ago. DEMOfall was our official launch into the US market.



Entry filed under: Application Development, business, Desktop Applications, download, email, internet, online, online business, Programming, startup, startups, tech, Technology, web, web 2.0, Web 2.0 technologies.

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2 Comments Add your own

  • 1. Laptoplover  |  August 4, 2007 at 11:14 am

    Excellent tech info in this blog, I¡ll add it to my netvibes homepage!

  • 2. Laptoplover  |  August 4, 2007 at 11:18 am

    BTW, feel free to check link blog too.


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