Interview with Steven Wakita from Decipho

November 1, 2006 at 4:49 pm 3 comments

Below is an interview with Steven Wakita from Decipho. We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Decipho: Decipho filters our search results by user preferences and breaks them into categories so it’s easier for our users to search the web. It is able to do this by allowing users to categorize the results – shopping, info & bookmarks – and then storing them by the domain name.

This is done so that whenever a website shows up in a keyword search, its category breakdown will be displayed even if this website was ranked for a different URL string. If the users voted a tie and think a website matches two or three categories, then it will show the tie. Another unique feature we offer is the “My Results” section. While logged into your account, when a website you have already ranked appears in another keyword search, the system will pull out that search listing to the top right side (next to general results) even if it is listing number 50. This allows our users to find sites they already know and trust. Users also have the option to search by a specific category rather than displaying all results. This will help our users narrow their searches by category and only display results that match a particular category voted by our users.

Some final features include the “Dots,” which appear next to each voted-result and indicate the overall category-voting by all users for all keywords; and the “Search Analysis” link, which breaks down user-votes by categories for each keyword that a site is ranked under, and displays them in percentages.

TechAddress: What makes your company stand apart from your competitors?

Decipho: Basically what makes us different is that we allow our users to break the search results into categories and provide our users with more data, such as voting patterns of our users for specific keyword searches, that allow them enough info to make a decision on whether to visit the site or not.

TechAddress: Who’s your target customer or audience?

Decipho: Our target audience is anyone that searches the web. We want the novice and expert web searchers to use Decipho.

TechAddress: Any new things in particular that you’re working on right now?

Decipho: Yes we are. We plan to unveil them later next week hopefully. These new features will be focusing on providing our users another way to filter the search results and provide more info about the results content.

TechAddress: Where do you see your company heading in the future?

Decipho: I see Decipho growing as a company with attracting more users and building more tools that will make it easier to search the web.

TechAddress: Any negative feedback or criticism regarding technology and services?

Decipho: Currently right now there hasn’t been any, but we know everyone won’t like what we’re doing because by no means is Decipho perfect.

TechAddress: So what would you say is the guiding principle behind your company?

Decipho: Decipho’s guiding principle is to innovate and create while focusing on providing enough tools to help our users in their searches.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Decipho: The mission for Decipho is to provide tools to our users that will give them as much info as possible about a website so they can decide one whether they want to visit the result or not.

TechAddress: Where are you in terms of funding and your lifecycle?

Decipho: Decipho is self-funded. We are currently not looking to raise money because we currently don’t need it. I’m 24 years old; I don’t need a bloated salary because all I know is being poor.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

Decipho: Launched last week.



Entry filed under: business, google local search,, internet, local search, online advertising, online business, search, search engine, startup, startups, tech, Technology, web, web 2.0, Web 2.0 technologies.

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