Mercora Turns Up the Volume on Social Radio

Web 2.0 Conference 2006, SAN FRANCISCO – November 8^th, 2006 – Mercora, the Internet’s largest and fastest growing user-contributed and user-programmed digital music and radio network, today launched the second generation of its RADIO 2.0 platform at the Web 2.0 Conference at the Palace Hotel in San Francisco (http://www.web2con.com/).

RADIO 2.0 enables social radio on a global scale and combines the power of people, their music and audio, social search and high-fidelity digital streaming to create the largest 100% user-contributed and user-programmed social radio network on the Internet.

Mercora’s RADIO 2.0 next-generation features:

• Improved social music search and discovery of both music and DJs across the Mercora network.
• MixCentral Beta – one of the largest repositories of music and audio mixes with over one hundred thousand computer generated genre, artist and style-based mixes, including British Traditional Rock, Contemporary Flamenco, Old-School Rap, Rai and more.
• High fidelity audio plug-ins for Microsoft’s Internet Explorer and Firefox – web users can now experience the rich high-fidelity sound of Mercora’s Ogg Vorbis streams directly from the browser with no software client download required.
• New optimized layout for Mercora’s upcoming contextual search based video and rich media advertising platform.

The new version service is available at http://www.mercora.com or http://www.radio2-0.com.

Mercora, Inc.
Mercora’s mission is to create the world’s largest social radio and music network by cataloging and organizing the world’s music and audio content and make it universally searchable and legally listenable for everyone. Mercora (http://www.mercora.com) is headquartered in Santa Clara, CA.

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Media Contact:
Paula Dunne, Contos Dunne Communications for Mercora
1.408.776.1400 office ; 1.408.893.8750 mobile ; paula@contosdunne.com

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