Interview with Michael Taggart & Walter Burch, founders of TenHunt
Below is an interview with Michael Taggart & Walter Burch, founders of TenHunt. We hope you find the interview informative and useful. Please visit their website and check it out! http://www.tenhunt.com/.
TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?
TenHunt: TenHunt was developed first and foremost with the consumer in mind. The idea really sprang from the notion that it would be a lot of fun to have a live, online scavenger hunt where people compete for prizes. Being that we are internet marketers at heart, we realized that there is a huge value for advertisers to be involved in the TenHunt games. Users will be exposed to their message/products/services when they are scouring their website to find the answer to the next question. That experience may lead the consumer back to that website when they are looking for something that the advertiser offers.
TechAddress: What makes your company stand apart from your competitors?
TenHunt: Most free iPod sites and the like are simply scams that people can never actually finish to win the product in question. TenHunt is a real-time competition and so we differ in the fact that a prize will always be given out simply to the fastest TenHunt player. It’s as simple as that. We don’t know of any other online scavenger hunts on the web, so it seems that we don’t have any direct competition at the moment. Users and the community as a whole will drive the success and direction of TenHunt.com. We have already received a good amount of feedback that has caused us to make changes to the game/site to better serve the players. For instance one user sent us this recently:
“Just a suggestion….don’t make the game be on Friday night! We’re all computer geeks enough; we don’t need to emphasize that by playing games on Friday night by ourselves.” This email has led us to change the date of next week’s TenHunt to Thursday. This type of feedback helps immensely. We want the game each week to be shaped by the players.
TechAddress: What are some of the main features?
TenHunt: One live, real-time, online scavenger hunt. Everyone starts at the same time and receives the exact same questions in the same order. There are live statistics to let players know where they stand at any point during the game.
TechAddress: Who’s your target customer or audience?
TenHunt: Anyone who wants to have fun online and potentially win a cool prize for free. TenHunt is not limited to any one demographic. The prizes and game play will determine the overall demographic of the site going into the future.
TechAddress: Any new things in particular that you’re working on right now?
TenHunt: We are adding an RSS feed for upcoming games as well as adding sections to the player’s area that will show them their overall TenHunter rank and things of that nature.
TechAddress: Where do you see your company heading in the future?
TenHunt: We are shooting for the goal of giving away over a million dollars in prizes by the end of 2007. We would also like to give users the option of playing multiple TenHunts each week for a variety of different prizes.
TechAddress: Any negative feedback or criticism regarding technology and services?
TenHunt: Most negative criticism is from people that are skeptical about whether or not we are a real company giving away real prizes. Other people feel that the business model is not sustainable. However, we know for a fact that if you can get people to experience and truly engage with a website that is very valuable to an advertiser. We feel that the model is sustainable. There just isn’t anyone out there doing this yet, and the whole concept is fairly new.
TechAddress: So what would you say is the guiding principle behind your company?
TenHunt: The guiding principle is to provide an incredibly fun and exciting game/site for people to interact with. The players make the game and our guiding principle is to always protect their interests.
TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?
TenHunt: We think that the TenHunt concept is innovative in its own right. Our mission is to create a site that brings advertisers and consumers together in a way that is beneficial to both sides. We believe the model will bring about a whole new channel to internet marketing.
TechAddress: Where are you in terms of funding and your lifecycle?
TenHunt: Self-funded with an indefinite lifecycle.
TechAddress: If your technology or service is not formally launched yet, when’s the launch date? If you have already launched, when was your launch date?
TenHunt: We have already launched, but the first TenHunt starts at 7:19 PM PST tonight (Friday November 10).
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