Interview with Andy Hagans, President of ReviewMe
TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?
ReviewMe: ReviewMe aims to provide both valuable feedback and buzz to advertisers in the blogosphere, simultaneously allowing bloggers to increase their revenue while maintaining their editorial integrity and true voice.
*Minus the buzzwords: Advertisers, you pay to get your stuff reviewed by bloggers. Bloggers, you get paid to review their stuff. And it’s not payola.
TechAddress: What makes your company stand apart from your competitors?
– We charge for reviews based on a blog’s reach; to my knowledge competitors treat all blogs as if they had equal value/reach, which is ludicrous.
– Transparency: Bloggers in our system must disclose the sponsored nature of a review, and are encouraged to give both negative and positive feedback.
TechAddress: What are some of the main features?
ReviewMe: Right now we’re just concentrating on the core product. One thing I do like is that every ReviewMe member has their own unique RSS feed which gives them alerts (when a review is ordered from their blog, etc.)
TechAddress: Who’s your target customer or audience?
ReviewMe: Bloggers! Marketers! Usability professionals who want a focus group & feedback! People who like making money!
TechAddress: Any new things in particular that you’re working on right now?
ReviewMe: An affiliate program is coming next month.
TechAddress: Where do you see your company heading in the future?
ReviewMe: To the top of the universe!
TechAddress: Any negative feedback or criticism regarding technology and services?
ReviewMe: Yes we’ve gotten plenty of bug reports, and it seems we had a few oversights on launch day (can you believe we forgot the FAQ?) But we’re working around the clock to fix these issues (many have been fixed already).
TechAddress: So what would you say is the guiding principle behind your company?
ReviewMe: Value. For an ad network to succeed, you have to provide high value to advertisers and publishers both, or you won’t last. BOTH SIDES need to be getting “a good deal”. That’s our focus.
TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?
ReviewMe: Our mission is to provide high value to both advertisers and publishers; our innovation lies in the core product: “Minus the buzzwords: Advertisers, you pay to get your stuff reviewed by bloggers. Bloggers, you get paid to review their stuff. And it’s not payola.”
TechAddress: Where are you in terms of funding and your lifecycle?
ReviewMe: We’re owned by MediaWhiz. We are not seeking funding.
TechAddress: If your technology or service is not formally launched yet, when’s the
launch date? If you have already launched, when was your launch date?
ReviewMe: Launched yesterday [November, 9th]!
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