Interview with Boris Veldhuijzen van Zanten, co-founder of Fleck
TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?
Fleck: Fleck is an annotation service. It allows you to add notes to pages on the web.
TechAddress: What makes your company stand apart from your competitors?
Fleck: Its simple and easy to use interface. Annotation is a fairly new concept for most people so it is important not to confuse them with too many features.
TechAddress: What are some of the main features?
Fleck: You can use Fleck without installing software. Just go to the website, enter a URL and click go. You will be able to annotate right away and share your annotated pages with other people and they won’t have to install anything or become members first.
TechAddress: Who’s your target customer or audience?
Fleck: At this moment everybody with Firefox. We will launch the Explorer compatible version in a week or so. I think that people who are used to leaving comments on blogs are the kind of people who will first adopt our service. But everybody who has ever emailed a website to someone else is a potential user of Fleck too.
TechAddress: Any new things in particular that you’re working on right now?
Fleck: Lots. We will offer a PRO package soon. Different kind of notes and expert settings. This space is going to be very exciting.
TechAddress: Where do you see your company heading in the future?
Fleck: We expect the added content to be interesting at some point. You might use Fleck to search for interesting websites based on user annotations.
TechAddress: Any negative feedback or criticism regarding technology and services?
Fleck: People really want the Explorer version to work.
TechAddress: So what would you say is the guiding principle behind your company?
Fleck: We want to build something that people will want to use several times a day and miss if it is not there.
TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?
Fleck: The product we launched isn’t completely new. In fact, Vannevar Bush invented a similar system in 1945. It is innovative because we took a difficult technical process and simplified it in a way so that it becomes useful for normal internet users.
TechAddress: Where are you in terms of funding and your lifecycle?
Fleck: Just finished a first round with informal investors.
TechAddress: If your technology or service is not formally launched yet, when’s the launch date? If you have already launched, when was your launch date?
Fleck: We launched on November 16 in New York during the TechCrunch party.
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