Interview with Eric D. Alterman, Founder and CEO of KickApps Corporation
Below is an interview with Eric D. Alterman, Founder and CEO of KickApps Corporation. We hope you find the interview informative and useful. Please visit their website and check it out! http://kickapps.com/.
TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?
KickApps: KickApps is a fully hosted ASP platform that quickly enables any website with all the functionality typically found at portals like MySpace, YouTube and Flickr, including user-generated video, photos, personal pages, video blogging, tagging, rating, transcoding, video player customization, etc.
The KickApps platform deploys in a fast (hours, not months), highly customizable fashion by automatically generating custom media widgets with a number of unique viral features.
The KickApps platform allows websites to dramatically increase their page impressions and ad inventory and includes an administration, media management and reporting/data mining console. The platform also enables ad insertion including banner, pre-roll video and post-roll video.
TechAddress: What makes your company stand apart from your competitors?
KickApps: KickApps deploys rich functionality on major media websites in just a few hours with very little engineering integration. AJAX, Flash and html elements blend into a robust, seamless experience on a highly stable and scalable JAVA-based platform (Spring Framework, Hibernate). There are a number of features unique to the KickApps platform, including user-generated content and social networking deployed simply by the platform’s instant widget generator. The platform is also supported by a sophisticated media management platform which allows websites to invite rich media user participation while protecting their brands and advertisers from pornography and inappropriate material. Media screening includes automatic removal of media flagged by users as inappropriate as well as a media management console that allows webmaster to pre-screen content, adjust meta-data and disable unruly members. Web services include single sign on, reporting and module support. While many platform support widgets, those widgets have minimal functionality and are generally skin deep. KickApps widgets click to deeper user experiences, all supported by an integrated platform.
TechAddress: What are some of the main features?
KickApps: Video, photo and audio file uploads, transcoding and hosting within a sophisticated media management system easily controlled by our affiliate websites in an efficient administration console. User personal pages are automatically generated and multi-media enabled thru a media management system that gives detailed control to both website visitors and webmasters. The platform also includes multi-media community boards and Flash video blogging that allows users to create and post videos instantly with an inexpensive webcam.
TechAddress: Who’s your target customer or audience?
KickApps: Major media and high traffic websites that currently have an audience but do not yet invite true user participation. Radio station websites, television show websites, talk show websites, gaming websites, reality show websites, major music artist and celebrity websites, record company websites, etc.
TechAddress: Any new things in particular that you’re working on right now?
KickApps: New features will allow websites to also use the KickApps platform to manage and play their premium with a selection of easily customizable and programmable video player widgets.
TechAddress: Where do you see your company heading in the future?
KickApps: KickApps has launched as a platform that enables a wide array of highly integrated community and video features, but will evolve into a multipurpose platform that will provide webmasters with a complete range of hosted applications, deployable at their web properties in a number of ways (e.g. widgets, web services, other APIs). Integrated administration, media management, reporting and data mining services will continue to evolve and will be fully accessible in dynamic fashion. For major media websites our platform will be increasingly customizable and extensible to support almost any front-end implementation. For smaller websites our platform will continue to develop simple but effective turnkey solutions.
TechAddress: Any negative feedback or criticism regarding technology and services?
KickApps: Very little thus far, however we have many requests for new features that for the most part will be added over the next few months.
TechAddress: So what would you say is the guiding principle behind your company?
KickApps: Technology and budget limitations should not prevent webmasters from including state-of-the-art rich media and community functionality on their websites.
TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?
KickApps: Impact thousands of websites, large and small, by solving difficult technical problems with simple, hosted solutions.
TechAddress: Where are you in terms of funding and your lifecycle?
KickApps: KickApps is a well-funded NYC-based venture backed by Spark Capital and Prism ventures. Board members include former NFL and MTV President Sara Levinson and former E! Entertainment founder/CEO and Liberty Digital CEO Jarl Mohn.
TechAddress: If your technology or service is not formally launched yet, when’s the launch date? If you have already launched, when was your launch date?
KickApps: KickApps launched its first wide release product in the Fall of 2006.
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