Interview with Beth Kirsch, Director of Marketing from

December 15, 2006 at 7:48 pm Leave a comment

Below is an interview with Beth Kirsch, Director of Marketing from We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress:  Tell me a bit about your company, what it does and what’s your value proposition?, a product of Riya,  is the first true visual search engine, where the contents of photos are used to search and retrieve similar items.

We believe that there are literally millions of items that are difficult to describe via text-based search and where individual tastes are all over the map — think of your favorite pair of earrings or shoes and what an ordeal it can be to find something new but in a similar style.

We created to solve the challenge of finding “the perfect you” for a broad range of aesthetic and soft goods. utilizes our Likeness Technology™ to create a digital signature that describes the photo’s contents and enables a more accurate search for similar looking items and products. Our initial launch focuses on handbags, jewelry, shoes, and watches – allowing users to search and purchase items from thousands of leading and boutique brands. We will very quickly add clothing and a number of other aesthetically oriented product categories.

About Riya
Riya was founded in August 2004 and has assembled one of the largest visual computing research teams in the world. Its mission is to simplify search and ecommerce by harnessing the latest breakthroughs in visual computing. It has almost one dozen patents pending in the areas of visual recognition and search. Riya has raised $19.5 million from venture and private equity investors, including Bay Partners, BlueRun Ventures, and Leapfrog Ventures.


TechAddress:  What makes your company stand apart from your competitors?  We let people shop by appearance.

TechAddress:  What are some of the main features?  Key features of include:

  • Likeness Search™ – the ability to search by image instead of text;
  • Like Detail™ – finds items that have a specific feature you like (such as a buckle, straps, bezel, etc);
  • Like Color™ – find color variants of the item you desire;
  • Like Celebrity™ – find clothing, shoes and accessories similar to those worn by your favorite celebrities;
  • Like Upload™ – the ability to upload your own photo of your favorite item and find the same or similar products, coming soon.

To learn more about and the great ways to use the product make sure to visit our blog. Happy shopping!

TechAddress:  Who’s your target customer or audience?  Women 20 to 30

TechAddress:  Where do you see your company heading in the future?  To be a full blown visual search engine

TechAddress:  What is the mission of your company and what are you bringing to the market that is innovative?  See above



Entry filed under: business, e-commerce, internet, online, online business, online shopping, search, search engine, shopping, startup, startups, tech, Technology, visual, web, web 2.0, Web 2.0 technologies.

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