Interview with Stacy Geagan Wagner, Director of Corporate Communications from Limbo 41414
Below is an interview with Stacy Geagan Wagner, Director of Corporate Communications from Limbo 41414. We hope you find the interview informative and useful. Please visit their website and check it out! http://www.limbo41414.com/
TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?
Limbo 41414: Limbo 41414 is a mobile entertainment company. Mobile as in “take it with you” since you can access our service via the web and via your mobile phone.
We launched Limbo 41414 in October 2005 for one simple reason – to help people get more fun out of their cell phones. Since then, we’ve expanded our service to the web much to the excitement of our members.
We’re creating mobile entertainment – games for people to enjoy in their downtime as well as a way for people to connect with others via SMS and online communities.
We support our mobile entertainment business in a number of ways, by making money from:
1. Companies who use our game as a promotional tool to attract new customers, increase the satisfaction of current customers or simply promote their products via mobile,
2. Media partners who use the programs to increase, retain and entertain their audiences, and
3. Premium SMS auctions in which we charge a fee to play.
Our premier product is the Limbo Auction, an insanely interactive game that combines the components of a sweepstakes and an auction. Basically, players try to guess the lowest unique number. The response has been phenomenal in that players actively engage the game an average of 20 times per Limbo Auction – the average players plays 40 times per month – and in return receive more than twice that number of messages from the sponsor through customize, branded tips and responses sent through our automated system.
TechAddress: What makes your company stand apart from your competitors?
Limbo 41414: We have no competitors. We’re the first company to offer the Limbo Auction and have a number of patents protecting our IP.
TechAddress: What are some of the main features?
Limbo 41414: Our premier product is the Limbo Auction, an insanely interactive game that combines the components of a sweepstakes and an auction. Basically, players try to guess the lowest unique number. The response has been phenomenal in that players actively engage the game an average of 20 times per Limbo Auction – the average players plays 40 times per month – and in return receive more than twice that number of messages from the sponsor through customize, branded tips and responses sent through our automated system.
TechAddress: Who’s your target customer or audience?
Limbo 41414: The beauty of the Limbo Auction is that it transcends demographics and has a truly mass appeal. Therefore, the media through which the game is promoted determines the audience. To date, no one group is dominating.
TechAddress: Any new things in particular that you’re working on right now?
Limbo 41414: Sorry, but that’s confidential information. We can tell you that we’re planning to launch additional games and services beyond the Limbo Auction in the very near future.
TechAddress: Where do you see your company heading in the future?
Limbo 41414: We’re growing very quickly. Our current goal is to attract 1 million members, and we’re well on our way!
TechAddress: Any negative feedback or criticism regarding technology and services?
Limbo 41414: The technology works well and people can play the game easily. However, oddly enough, the concept is difficult to explain. We try to simply entice people to play because the technology leads them through the process simply and easily.
TechAddress: So what would you say is the guiding principle behind your company?
Limbo 41414: We want people to have fun and connect with others. It’s fun: anywhere, anyhow, anytime. And, it’s on their terms.
TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?
Limbo 41414: Our mission is to be the most fun you can have on your cell phone or the web. It’s a lofty goal, but we have lots of good ideas.
TechAddress: Where are you in terms of funding and your lifecycle?
Limbo 41414: We’ve received two rounds of funding. The first was seed money of approximately $2 million and our series B was $7 million. We launched our first product for consumers in January 2006 and continue to actively upgrade our system and add new features.
TechAddress: If your technology or service is not formally launched yet, when’s the launch date? If you have already launched, when was your launch date?
Limbo 41414: We started the company in October 2005 and launched our first consumer product, the Limbo Auction, in January 2006.
Entry filed under: advertising, auction, business, cell phones, communication, e-commerce, entertainment, Instant Messege, Interactive, internet, internet gaming, media, mobile, mobile phones, online, online advertising, online business, online community, phone, promotions, Sales and Marketing, sms message, SMS Messages, sms services, social, social networking, startup, startups, sweepstakes, tech, Technology, web, web 2.0, Web 2.0 technologies.