Interview with Alan Lougher, President of Group2call Inc.

December 30, 2006 at 7:10 pm 4 comments

Below is an interview with Alan Lougher, President of Group2call Inc. We hope you find the interview informative and useful. Please visit their website and check it out! Group2call also has a full featured trial so anyone can test it out for free.

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Group2call: Having constant up-to-date communications with your Customers, Athletic Teams, Organization/Employees or Community just became easier with the release of Group2call’s new feature-rich mass messaging software service. Group2call Inc. primarily offers it’s Voice & Message Broadcast Service as a mass communication tool and we truly believe that what we offer is not only rich in features and functionality but we are also one of the most affordable message broadcast services on the web today.

Group2call makes it extremely simple to broadcast a message: users can type in a message, or record a message using the provided 800 number by phone then watch as their messages are sent out to everyone in their contact list or group. What separates Group2call from other automated phone dialers or phone trees is its many ways of sending a message. Group2call can send messages as voice, SMS, email, convert text-to-speech and can even send emails from personal email applications as a voice message to a phone.

“When we built the software we looked at every possible way to make everyday communication easier,” said Alan Lougher, Group2call’s President. “We replaced the lengthy time and repetitive tasks faced on a daily basis with a simplified solution. For example, outside sporting events in Florida encounter seasonal weather conditions which are a headache for many coaches whose games are canceled due to rain-outs or delays. Prior to using Group2call the team coaches would spend hours calling players and now spend only minutes recording their message and pressing send”.

Group2call, Inc. primarily offers it’s Voice & Message Broadcast Service as a mass communication tool and we truly believe that what we offer is not only rich in features and functionality but we are also one of the most affordable message broadcast services on the web today.


TechAddress: What makes your company stand apart from your competitors?

Group2call: Message broadcast tools, auto-dialers and phone trees are not new technology, so to start apart from the rest we not only offer complete message delivery through voice, SMS or email but we also leverage this technology to make every day communication easier. For example, we integrate with Google’s Calendar so that your schedule can be delivered to you every morning as a voice message or provide the ability to type your message into a simple email and have that email sent directly to a phone as a spoken message. We also offer an API so customers, through the use of a simple few lines of code, can embed voice broadcasting into their own applications. For example, we worked with the developers of WxMesg, one of the leading weather alert software applications on the market today, and we were able to completely integrate Group2call into their application without even changing one line of code. Instead of being limited to email and 100 characters in an SMS message, their software can now broadcast out complete weather or disaster alerts to regular phones.

TechAddress: What are some of the main features?

Group2call: Primarily voice broadcasting but we also offer SMS, email, voice messages sent as email attachments, email to voice, text-to-speech, scheduled messaging and complete API for integration into 3rd party applications.

Some of our key features:

Send a message as voice, SMS or email

Record and send personal messages



Personal messages sent as email attachments

Message sent by time zone

Call delivery reporting

TechAddress: Who’s your target customer or audience?

Group2call: Any business small or large, schools, sports teams, recreational parks and then we have some customers who just use our service for contacting friends and family. One of our biggest customers are the NOAA (National Oceanic & Atmospheric Administration) where we are currently testing it out in the Pacific islands for Tsunami or National disaster alerts. With Group2call they’ll now be able to reach the masses by broadcasting emergency alerts directly to any resident mobile or landline telephone. We are also seeing lots of interest from large corporations based in Florida who are also interested in leveraging our services for mass communications during Hurricane season.

TechAddress: Any new things in particular that you’re working on right now?

Group2call: We’re still perfecting the system but we’re constantly looking at new ways to integrate voice broadcasting into existing software applications. Google Calendar was one idea. We also powered a site which we launched as a gimmick to get our name out there. It gave us major, global publicity and we still get thousands of people calling in sick every day with our service. We are also experimenting using VoiceXML and plan to leverage and integrate this to make our service even easier to use.

TechAddress: Where do you see your company heading in the future?

Group2call: An International message broadcast service. We’re currently testing the service in the UK and New Zealand and hope to offer our services in other major countries by end of 2007.

TechAddress: Any negative feedback or criticism regarding technology and services?

Group2call: None so far!

TechAddress: So what would you say is the guiding principle behind your company?

Group2call: At Group2call our core purpose is to provide to our customers the highest quality service in terms of innovation, technology and customer service.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Group2call: Group2call is committed to becoming a world leader in global mobile technology systems and message broadcasting through the development and use of innovative technologies.

TechAddress: Where are you in terms of funding and your lifecycle?

Group2call: Until this day we have been completely self-funded and we hope to stay that way.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date? If you have already launched, when was your launch date?

Group2call: We launched in August 2006.



Entry filed under: business, cell phones, communication, email, IM, Instant Messege, internet, mobile phones, online, online business, phone, sms message, SMS Messages, sms services, startup, startups, tech, Technology, Voice & Message Broadcast Service, web, web 2.0, Web 2.0 technologies.

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