Corporate Profile – FeedBurner, Inc.
Company: FeedBurner, Inc.
Location: Headquartered in Chicago, IL
Launch Date: February, 2004
In the company’s own words, what is it? FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.
FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.
Outside quote about company: Raanan Bar-Cohen, director of product strategy at Dow Jones Online said, “Our adoption of FeedFlare, coupled with FeedBurner’s growing suite of tools that leverage RSS, will yield tremendous benefits for our audience and advertisers. Working with FeedBurner gives us the ability to rapidly test and deploy integrated offerings in our feeds, providing the flexibility and speed that is critical in today’s media marketplace.”
* Exceptional network of publishers
* Media is priced on a CPM basis, and ads are targeted by content channel
* Self-serve ad creation and performance monitoring
* Full third-party ad serving support
Dick Costolo, co-founder and CEO
Eric Lunt, co-founder and CTO
Steve Olechowski, co-founder and COO
Matt Shobe, co-founder and Chief Design Officer
Entry filed under: advertising, blog, blogger, blogging, blogs, blogsophere, business, communication, entertainment, information resource, Interactive, internet, media, online, online advertising, online business, online community, Online Learning, podcast, RSS, rss feed, rss feeds, Sales and Marketing, social, social media, social networking, tech, Technology, web, web 2.0, Web 2.0 technologies, weblog.