Corporate Profile – Baaima NV, creator of Joost
Company: Baaima NV, creator of Joost™ (formerly The Venice Project)
Launch Date: Not officially launched
In the company’s own words, what is it? Joost™ is a new way to watch TV, free of the schedules and restrictions that come with traditional television. Combining the best of TV with the best of the internet, Joost™ gives you more control and freedom than ever before – control over what you watch, and freedom to watch it whenever you like. We’re providing a platform for the best television content on the planet – a platform that will bring you the biggest and best shows from the TV studios, as well as the specialist programs created by professionals and enthusiasts. It’s all overlaid with a raft of nifty features that help you find the shows you love, watch and chat with friends, and even create your own TV channels.
A menu allows users to switch channels with a click of a link. Users will also have TiVo-like control of the content and access to any show offered regardless of time of day. They can also can skip ahead or backward within a show.
The Luxembourg-based company will support itself with advertising, specifically Internet ads that behave just like TV commercials.”
* first global TV distribution platform
* interactive, community-driven environment
* viewable anytime, anywhere with a broadband Internet connection
* broadcast-quality content
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