Corporate Profile – Baaima NV, creator of Joost

January 18, 2007 at 1:57 pm 4 comments

Company: Baaima NV, creator of Joost™ (formerly The Venice Project)

Company logo:


Location: Luxembourg-based

Launch Date: Not officially launched

In the company’s own words, what is it? Joost™ is a new way to watch TV, free of the schedules and restrictions that come with traditional television. Combining the best of TV with the best of the internet, Joost™ gives you more control and freedom than ever before – control over what you watch, and freedom to watch it whenever you like. We’re providing a platform for the best television content on the planet – a platform that will bring you the biggest and best shows from the TV studios, as well as the specialist programs created by professionals and enthusiasts. It’s all overlaid with a raft of nifty features that help you find the shows you love, watch and chat with friends, and even create your own TV channels.

Outside quote about company: Greg Sandoval of CNET News says, “Joost‘s nifty technology may be enough to sway the entertainment industry to place a bet on proven winners in Friis and Zennstrom.

A menu allows users to switch channels with a click of a link. Users will also have TiVo-like control of the content and access to any show offered regardless of time of day. They can also can skip ahead or backward within a show.

The Luxembourg-based company will support itself with advertising, specifically Internet ads that behave just like TV commercials.”

* first global TV distribution platform
* interactive, community-driven environment
* viewable anytime, anywhere with a broadband Internet connection
* broadcast-quality content
* free
* secure

Screen Shots:




Fredrik de Wahl, CEO
Janus Friis, Co-founder
Niklas Zennström, Co-founder
Dirk-Willem van Gulik, CTO

Relevant Links:,1895,2085227,00.asp


Entry filed under: advertising, Audio, broadband, business, business news, entertainment, free, IM, Information Technology, Instant Messege, Interactive, internet, News, online, online advertising, online business, online community, security, social, social media, startup, startups, tech, Technology, technology news, television, video, visual, web 2.0, Web 2.0 technologies, web based office suite.

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    How long do i have to wait for a joost Inivtation and why is it based only on invitation? With out an invitation would joost be more spread!!!!!!!!!!!

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