GoDaddy gets green light for Super Bowl Office commercial
Officials at the media-savvy Scottsdale domain name registrar — known for its racy and provocative ads — announced that CBS approved its third commercial submission, which will air during the Chicago Bears and Indianapolis Colts match-up.
In 2005, the FOX-TV network pulled the company’s controversial commercial that parodied Janet Jackson’s “wardrobe malfunction” after it aired once, saying it wasn’t “appropriate.” The ensuing controversy resulted in millions in free publicity.
“We believe many people expect entertaining ads during the game, we want to have fun and invite people to see more on the GoDaddy.com site. That’s what it’s all about,” said GoDaddy.com Chief Executive and founder Bob Parsons.
Last year, GoDaddy submitted 14 commercials before ABC approved its spot that featured a spaghetti-strapped beauty that nearly lost her top. The ad drove massive traffic, funneling some 1.6 million additional visitors to GoDaddy.com on Super Bowl Sunday and the following day than the previous week.
This year, GoDaddy purchased three slots for the Super Bowl, which will feature Go Daddy Girl Candice Michelle. Parsons said additional cast members will include IndyCar star Danica Patrick and stars from cable television’s popular chopper family, Paul Teutul, and his sons Paul Junior and Mikey. Also slated to be in the spots are Internet celebrities such as Diggnation’s Kevin Rose, Alex Albrecht, along with Cali Lewis from GeekBriefTV.
The Go Daddy Group Inc. has more than 18.1 million domain names under management and is rated the world’s largest hostname provider, according to Netcraft Ltd.
The Business Journal of Phoenix – by Chris Casacchia The Business Journal http://www.bizjournals.com/phoenix/stories/2007/01/29/daily9.html?from_rss=1