Interview with with KeepYouSafe

February 2, 2007 at 4:02 pm Leave a comment

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Below is an interview with KeepYouSafe. We hope you find the interview informative and useful. Please visit their website and check it out! http://keepyousafe.com/

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

KeepYouSafe: KeepYouSafe.Com offers digital safe deposit boxes that people use to safely store vital personal information such as insurance policies, financial and medical records and the like. An Online Safe Deposit BoxSM is completely secure, totally private and accessible from anywhere at any time. All you need is an internet connection and a web browser.

TechAddress: What makes your company stand apart from your competitors?

KeepYouSafe: Our competition requires consumers to download special client software to manage data backup. In addition, our competitors focus on offering consumers a way to back up their photos, music files, and other data stored on their computers.

At KeepYouSafe.Com, we designed a browser-based service to give consumers a safe and secure Online Safe Deposit Box to store their most important documents in case of disaster, fire, or theft – insurance policies and inventories, financial account information, wills, etc.

Initially, KeepYouSafe.com’s small Online Safe Deposit Box is free. Members may upgrade at any time to a larger box for only $36 per year.

TechAddress: What are some of the main features?

KeepYouSafe: There are three features that stand out about KeepYouSafe.com:

1) Simplicity. Check out our user interface. If you are a true geek, encrypting your most important data, duplicating it or emailing it around the world seems simple enough, but for the other 99 percent of the real world it’s not so straightforward.

We provide every one of our customers with safety, security, and a user-friendly experience. We are a browser-based service. Wherever you are in the world, your life’s most vital records are protected by your personal username and password at KeepYouSafe.Com.

2) Security. Everything our members store in their Online Safe Deposit Box is encrypted using 256-bit AES encryption. In our case, “military grade encryption” is not marketing hype. The only copy of a member’s key or password is with the member. Keepyousafe.com does not store a copy of the member’s password. Our systems are locked down, monitored, audited and reviewed on a daily basis to ensure maximum security.

3) 24/7/365 days a year. What good is protecting your vital information, if you can’t get to it when you need to? We’ve placed “hot” backup servers in the U.S. and in Europe where all our customer’s data is securely replicated. You are always protected.

TechAddress: Who is your target customer or audience?

KeepYouSafe: Anyone that values the safety, security and protection of their vital documents will value from our service.

We will target consumers who are aware of the importance of safely storing their most important documents – business travelers, investors, retirees, small business owners, etc.

We will also be introducing an approved affiliate program and “white label” service. We believe these partnerships will help drive additional growth for the company.

TechAddress: Any new things in particular that you’re working on right now?

KeepYouSafe: We have plans to launch a “white label” service that allows companies to offer branded Online Safe Deposit Boxes to their customers, clients, prospects and employees, and is powered by KeepYouSafe.com. Stay tuned for future announcements via our blog at http://us.keepyousafe.com/blog/.

TechAddress: Where do you see your company heading in the future?

KeepYouSafe: We are focused on creating tools to not just help people “survive” a catastrophe, but be “ALIVE”. The name of our company is Information Survival. We have some patents in the pipeline and are looking at innovative ways to help both consumers and businesses protect and secure their vital information.

For example, imagine layering our global secure Information Survival network (API) over a health care records system, within the HR department of a Fortune 500 company or a credit card processing network. The uses are truly endless.

TechAddress: Any negative feedback or criticism regarding technology and services?

KeepYouSafe: The comment we hear a lot is “why do I need your service, I can just encrypt my data and email it to myself”? Sure, YOU can, but can your mother, father, sister do the same thing?

Is your ISP or web-based email provider dedicated to keeping your data secure and available in a catastrophe? Will you even have the ability to decrypt the data when an emergency arises?

We didn’t build KeepYouSafe.Com for geeks. We built it for consumers looking for a safe and secure online service to store their most important documents and information.

TechAddress: So what would you say is the guiding principle behind your company?

KeepYouSafe: We all come from data security backgrounds, but at one point or another in our lives we have witnessed the human aspect of emergencies and disasters, in addition to the technology side.

We brought our compassion and security background together when we started KeepYouSafe.Com. We wanted to be able to offer people a free Online Safe Deposit Box, so that everyone had a safe place to put their most important information, files and records in case of a catastrophe.

There is something very comforting in knowing that if a disaster, accident, fire, or theft strikes, your vital records are safe and secure and available anytime and anyplace.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

KeepYouSafe: I think we touched upon it earlier – what makes us different is we’re not just a back-up service for the photos, music, and documents stored on your computer. We protect the vital documents and information that everyone will need at their fingertips in the event of an emergency.

TechAddress: Where are you in terms of funding and your lifecycle?

KeepYouSafe: We have secured a solid round of angel funding to get us off of the ground. Shortly, we will begin discussions for additional funding to fuel our growth.

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Entry filed under: business, digital, internet, online, online business, online privacy, personal information security, privacy, security, startup, startups, tech, Technology, web, web 2.0, Web 2.0 technologies.

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