Posts filed under ‘blog’

New TechAddress Launching Soon!

We are excited to announce that we will be releasing the new TechAddress website very soon (any day now we hope!). We are finishing the final touches on the new system and website and will be flipping the switch shortly. While you wait for the new TechAddress to appear we wanted to share a couple screen shots and explanations of new features to come.

The new TechAddress will be a user-generated news, blogging and community website that is built on WordPress’ personal publishing platform with some extra bells and whistles. It has been developed to empower maximum communication and exposure for a company’s product or service while providing a feedback, voting and opinion environment for users. If you want to post your company’s latest news, or perhaps save, comment, vote on, or share an article with a friend, then TechAddress is the place for you. Last but not least, TechAddress is 100% FREE!


Private email




Press Page

TechAddress allows corporate users and invited bloggers to:

– Write and manage articles that are posted to the homepage and their dedicated profile page
– Easily edit and update articles
– Assign tags/categories to your articles
– Upload images and embed YouTube, Google or Grouper videos to your articles
– Preview your article before posting live
– Save your article as a draft and come back to finish later
– Allow or forbid comments to be posted on your articles
– Manage all previously posted articles in a dedicated area
– Display your corporate profile or blog overview in a dedicated personal link
– Display various types of information on your dedicated profile page
– Allow or forbid users to privately email you about your articles (note: email will be within your TechAddress account, not via your personal email) – Decide whether or not to receive email notifications when your articles are commented on
– Upload a personal image as well as a corporate logo to your dedicated profile page

TechAddress allows regular users to:

– Comment on articles
– Email author of article (note: authors have the ability to decline incoming emails)
– Add authors or articles to your hotlist (note: hotlist is a destination in your account that displays specific articles you have saved or authors you are tracking) – Vote for or against posted articles
– Share an article with a friend of a non-TechAddress user
– Sort articles on homepage by most recent or most popular
– Search for articles by keyword or tag/category label
– Search for comments by keyword, URL, or author
– View all comments posted against all articles
– View only your comments posted against articles
– Privately email authors of articles

We look forward to your feedback and thank you for visiting and participating in TechAddress!


February 13, 2007 at 12:01 am 5 comments

Interview with Bryan Kennedy, co-founder of Likebetter


Below is an interview with Bryan Kennedy, co-founder of Likebetter. We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Likebetter: I don’t know about you, but I take a ton of digital photos. I literally have ten thousand photos on my hard drive, just sitting there in folders. No one besides me has ever seen them, and really, I only saw them when I took the picture in the first place. This shouldn’t be.

We want to help you dust off those monster collections of photos, by acting as a “goodness filter” that only the best photos can pass through. You upload your collection to likebetter, send a link to your friends, and within minutes you have a list of your best photos – which you can then do cool stuff with, like exporting them to flickr, printing them, or posting them on your blog.


TechAddress: What makes your company stand apart from your competitors?

Likebetter: There are a ton of companies in the photo space. No one that we know of has tackled this particular problem in the way we have.

A lot of companies have adopted our lovely interface though. Which we take as a compliment, and then we make catnip voodoo dolls of their creators, and introduce them to Felix. stands out from other photo-centered sites like Flickr because it’s all about helping you find your best photos. Since finding your best photos is hard, and Flickr isn’t helping much, we’re fixing it ourselves.

TechAddress: What are some of the main features?


* It’s much easier to upload tons of photos at once here than there.

* Social editing features – your friends sort and rotate your images for you.

* Photo viewing and voting are the same – whenever someone views your photos, they’re giving you feedback. Everyone participates in some small way.

* Exporting to other photo sites (soon): no one we know does/allows this. Most photo sharing sites don’t allow sharing in this way, which sort of defeats the purpose. You own your photos, so we’re going to help you do what you want with them.

* Our interface is super-simple and really, really pretty.

TechAddress: Who’s your target customer or audience?

Likebetter: Anyone with a digital camera, really. Since that list now includes my mom, it must be really, really big.

Our power users are photographers, graphic designers, web designers; anyone who works with visual information, and needs to evaluate it in some way. There’s nothing stopping you from finding your best logo designs, web site layouts, or whatever you want. We’ve kept likebetter general on purpose.

TechAddress: Any new things in particular that you’re working on right now?

Likebetter: Lots of stuff. Right now we’re fleshing out the flickr/smugmug/etc integration. That’s coming soon.

TechAddress: Where do you see your company heading in the future?

Likebetter: Likebetter should be the place you put your pictures as soon as you plug in your camera.

TechAddress: Any negative feedback or criticism regarding technology and services?

Likebetter: No, none really (hurray!). Some people complain about a lack of so-and-so a feature, but we just add it and they’re happy.

Scaling was a hard problem to lick, and will likely continue to prove difficult in the future. It’s just one of those things you need to deal with.

TechAddress: So what would you say is the guiding principle behind your company?

Likebetter: Make something that people want.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Likebetter: Wait, is this a trick question? Are you trying to get me to change my story? Likebetter is going to revolutionize the telecommunications industry, of course.

TechAddress: Where are you in terms of funding and your lifecycle?

Likebetter: We were funded by ycombinator.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date? If you have already launched, when was your launch date?

Likebetter: October 2006. Digg was very helpful.


February 7, 2007 at 3:22 pm 1 comment

Could The Diggeffect be the ultimate demise of

diggsmlogo1.jpg Originally posted by is a very informative blog that was relaunched in September 2006 to focus on the “new” Internet. As a daily reader of CenterNetworks I wanted to share with you a very interesting post they had today that talked about the potential of the Diggeffect being the demise of A snippet of their post is below…


From CenterNetworks: “At the time of this writing, three of the fifteen links to stories on‘s front page resulted in pages that would not load. In other words, the digg effect had sent it’s tidal wave over 20% of the servers hosting these stories. This problem does vary from time to time as there are days in which most of the front page stories are from large sites with plenty of bandwidth and then days where there are numerous stories from small sites with inadequate servers. I think today’s three of fifteen is a pretty average occurrence.”

Click here for the rest of the post. Keep up the great work CenterNetworks!

January 30, 2007 at 6:49 pm Leave a comment

Pixsy Launches PixsyPower and PhotoSense


Pixsy Launches PixsyPower and PhotoSense
Media Search Technology Now Available to all Websites; Unveils Search Engine Ad Unit
San Francisco, CA — Tuesday, December 19, 2006

Pixsy Corporation, a next-generation media search platform that powers private label image and video search engines, today announced PixsyPower, a suite of media search tools and widgets for website publishers of all sizes. PixsyPower tools enable website publishers to increase their site traffic by offering unique content and media search functionality to their visitors.

PixsyPower enables bloggers, social networking sites, or any website to run private label photo and video search engines and widgets on their sites by simply signing up for free at Image and video search are the fastest growing search verticals on the web and PixsyPower enables any website publisher to tap into this popular consumer activity within their own site. With three easy steps, Pixsy’s image and video search engine and widgets can be deployed on any website with content customized to the specific topic of their site. The service also provides a set of reporting tools to track visitor activities and search patterns.

“Pixsy’s business model of using media search tools to create search traffic on websites is a unique and effective way of generating new targeted advertising inventory across the web,” said Jack Klues, Chairman, Publicis Groupe Media. “We believe that Pixsy is well positioned to significantly exploit this growing market.”

Pixsy PhotoSense
The PixsyPower service features the new Pixsy PhotoSense tool, allowing publishers to select a category or specific provider and create an advertising unit that can be dropped into their site. This ad unit changes dynamically to deliver fresh and interesting visual content, changing all the time. Whether the topic is news, sports, celebrities or entertainment, PhotoSense enables publishers to customize their images and videos, as well as select their content providers and categories. PhotoSense is available in all major IAB size ad units.

With the new Pixsy PhotoSense Search Widget, website publishers can run a full blown media search engine inside their site. Photo and video searches can be performed and viewed directly inside the widget. For example, a travel website can have a travel photo and video search engine directly inside their site, with photo and video results showing up inside the widget on the site.

PixsyPower is the next breakthrough in the evolution of our media search distribution business,” said Chase Norlin, CEO, Pixsy Corporation. “Media search should be in the hands of all website operators, not just the big search portals.”

About Pixsy
Pixsy Corporation is a next-generation media search platform that powers private label image and video search engines for online publishers. Pixsy has offices in San Francisco, CA and Seattle, WA and was founded by a team of engineers and business leaders hailing from Microsoft, Sony, and ValueClick.

Pixsy Corporation
Lauren Karp


January 16, 2007 at 7:47 pm Leave a comment

Corporate Profile – 37signals

Company: 37signals, LLC

Company logo:

Location: Chicago, IL

Launch Date: 1999

In the company’s own words, what is it? We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.

We believe most software is too complex. Too many features, too many buttons, too much confusion. We build easy to use web-based products with elegant interfaces and thoughtful features. We’re focused on executing on the basics beautifully.

While our products are mainly built for small businesses and individuals (we call this group the Fortune 5,000,000), companies of all sizes use them every day. From 1 person to teams of 3-5 people to companies of 5000. Everyone loves simple tools that help get the job done and then get out of your way.

Outside quote about company: Farhad Manjo of said, “Basecamp and Backpack represent the future of software on the Web not just because they’re elegant, easy-to-use programs that will likely make your life better. The two applications are also interesting because they were created in a novel way, using a new programming model that allowed 37 Signals to build each program very quickly, and with very few people. Indeed, this method of creating applications — doing it fast and on a tight budget — might well be called 37 Signal’s animating philosophy, its central mission.”

* Project management and collaboration (Basecamp)
* Real-time group chat (Campfire)
* Information organizer and calendar (Backpack)
* Simple to-do lists (Ta-da List)
* Collaborative writing (Writeboard)
* Open-source web-app framework (Ruby on Rails)
* Blogging read by over 30,000 a day (Signal vs. Noise)

Screen Shots:



Jason Fried, Founder
David Heinemeier Hansson, Programmer
Ryan Singer, Designer
Sam Stephenson, Programmer
Marcel Molina, Programmer
Matt Linderman, Designer
Jamis Buck, Programmer

Relevant Links:,122928-page,4/article.html

January 11, 2007 at 4:22 pm Leave a comment

Interview with Todd Berkowitz, Director of Marketing for NewsGator
Below is an interview with Todd Berkowitz, Director of Marketing for NewsGator. We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

NewsGator: We like to think of NewsGator as “The RSS Company,” and we have three primary offerings:

For consumers or individuals, we provide RSS aggregators or readers via the Web, Microsoft Outlook, desktop clients (Windows and Mac) and mobile devices among others. More than a million individuals use NewsGator Online (Web), NewsGator Inbox (Outlook), FeedDemon (Windows), NetNewsWire (Mac) and NewsGator Go! (Mobile) to access their news and information via RSS, with synchronization across all the platforms. These products help users improve productivity and stay better informed by bringing information directly to them from across the Web and blogosphere.

For businesses, we offer two centrally managed solutions: NewsGator Enterprise Server (server-based) and NewsGator Enterprise On-Demand (SaaS) to help easily deliver both internal and external RSS feeds to employee intranets, portals, e-mail clients and mobile devices, without a large learning curve for users. The solutions help reduce information overload, improve internal communications, drive greater portal usage, increase knowledge worker productivity and help organizations better leverage investments in Web 2.0 technologies.

Finally, for publishers, media companies and other companies with large Web presences, we provide a range of RSS, personalization and social media tools through the NewsGator Private Label Platform. The solutions help them build increase page views and loyalty within their existing brands.


TechAddress: What makes your company stand apart from your competitors?

NewsGator: On a macro-level, we are the only RSS company to offer solutions to individuals, businesses and media/publishing companies alike. On a product level the differentiators include:

  • Individual/Consumer: Multiple interfaces/devices – all synchronized, a full-featured taxonomy, and an index of more than one million feeds
  • Enterprise: Largest share of deployments and seats (Approximately 80-90% of market), widest set of access points (only one to support SharePoint or offer desktop clients), access to external content (via NewsGator Online) and integration with key Microsoft technologies
  • Private Label: Only one to provide widgets and other tools beyond a branded RSS reader, deployments outside of newspaper market

TechAddress: What are some of the main features?

NewsGator: This is described above, but from the beginning, the philosophy has always been to provide a back-end platform to handle users, feeds and subscriptions and then provide a wide variety of points to access the content – from power users with 200+ feeds to people who need to get relevant content delivered to Outlook or a portal without having the faintest idea what RSS is. Some key features along that point include clippings (find an article from a feed, clip it to a folder, let others subscribe/or subscribe others to that feed), read-state and subscription synchronization between different access points, and ajax-based Web interfaces.

For particular products, there are other features. FeedDemon and NetNewsWire both have three-pane “newspaper” reading windows and are lightning fast. NewsGator Enterprise Server has integration with Microsoft Exchange, Active Directory and other LDAP stores. NewsGator Private Label Platform has widgets called “Buzz” that can be dropped into a site and provide content from the publisher or outside with only a few lines of code. We also provide a wide-range of security features across all of the offerings.

TechAddress: Who’s your target customer or audience?

NewsGator: It depends on the product. Here are some examples:

  • Individual/Consumer products: These are targeted to individuals with more casual users going for the free NewsGator Online, power and business users targeted for Inbox and FeedDemon, Mac owners targeted for NetNewsWire and mobile device power users targeted for NewsGator Go!.
  • Enterprise products: NewsGator Enterprise Server is targeted to the Fortune 1000 and other large companies (5,000+ users) as well as organizations with 250 or more employees and a high concentration of knowledge workers such as pharmaceutical/chemical manufacturers, law firms, PR/marketing agencies, high tech companies, government and professional services firms. Targets include IT (Advanced Technology or Technology Architects), Corp Comm/Marketing and Librarians/Knowledge Management. NewsGator Enterprise On-Demand is more suited for smaller companies (less than 250 employees), divisions or functional groups of larger organizations without IT staffs supporting them. Targets include Corp Comm/Marketing, Librarians/Knowledge Management as well as business owners such as sales, research etc;
  • Private Label: Newspapers, magazines, media companies, online content providers, publishers and B2C companies with a significant Web presence and content.

TechAddress: Any new things in particular that you’re working on right now?

NewsGator: Of course. NewsGator Enterprise On-Demand will be coming out later in January. A significant update of NewsGator Enterprise Server will be available in the first half of the year. We’re also part of the “SuiteTwo” project announced by Intel ( which will ship in the next few months. On the consumer side, new versions of Inbox, FeedDemon and NetNewsWire are in the works as well as an even snazzier interface for NewsGator Online. Private Label is also constantly coming out with great new features like the recently announced Hosted Conversations. Subscribe to our blog to keep up-to-date on all major NewsGator developments:

TechAddress: Where do you see your company heading in the future?

NewsGator: Although RSS is one of the hottest Web 2.0 technologies around, it’s still only being knowingly used by a small percentage of the Internet population (less than 5% according to Forrester). As the technology matures and gains wider adoption, we plan to continually innovate and make it easier for people to access RSS and Web 2.0 content and maintain and even grow our leadership position.

TechAddress: Any negative feedback or criticism regarding technology and services?

NewsGator: Not really, but used the wrong way, RSS can become as bad as e-mail in terms of information overload. If people subscribe to too many feeds it can be problematic. This means that businesses should think about the knowledge management implications of RSS and use best practices when embarking on a corporate initiative.

TechAddress: So what would you say is the guiding principle behind your company?

NewsGator: Making it as easy as possible for as many people and companies to take full advantage of the power of RSS.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

NewsGator: The mission is really the same as the guiding principle. From a development standpoint we try to provide solutions and features that the market is asking for and also stay ahead of the curve and innovate in ways that people haven’t even thought was possible.

TechAddress: Where are you in terms of funding and your lifecycle?

NewsGator: NewsGator was founded in 2003 and accepted its first round of funding in June 2004. NewsGator closed its second, third and fourth round of financings in December 2004, April 2005 and June 2006 respectively. The company’s investors include Mobius Ventures and Masthead Venture Partners.



January 10, 2007 at 12:04 pm 3 comments

Corporate Profile – FeedBurner, Inc.

Company: FeedBurner, Inc.

Company logo:


Location: Headquartered in Chicago, IL

Launch Date:
February, 2004

In the company’s own words, what is it? FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.

Outside quote about company: Raanan Bar-Cohen, director of product strategy at Dow Jones Online said, “Our adoption of FeedFlare, coupled with FeedBurner’s growing suite of tools that leverage RSS, will yield tremendous benefits for our audience and advertisers. Working with FeedBurner gives us the ability to rapidly test and deploy integrated offerings in our feeds, providing the flexibility and speed that is critical in today’s media marketplace.”

* Exceptional network of publishers
* Media is priced on a CPM basis, and ads are targeted by content channel
* Self-serve ad creation and performance monitoring
* Full third-party ad serving support

Screen Shots:



Dick Costolo, co-founder and CEO
Eric Lunt, co-founder and CTO
Steve Olechowski, co-founder and COO
Matt Shobe, co-founder and Chief Design Officer

Relevant Links:

January 8, 2007 at 4:07 pm 1 comment

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