Posts filed under ‘rss feed’

Interview with with Ronen Shilo, CEO of Conduit
Below is an interview with Ronen Shilo, CEO of Conduit. We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Conduit: Conduit is the inventor of the community toolbar concept. Community toolbars are a great new way to engage users and drive loyalty as they put the best of any website directly on the users’ browser. Today’s Web savvy organizations are looking for new ways to connect and engage their users, beyond the boundaries of their Web site.

As an example, Major League Baseball launched a ‘Conduit’ for each team in the league so the fans can stay connected with scores, plays, team information, tickets and breaking news on their favorite team, straight from the browser.

Bottom line, a Conduit community toolbar delivers:

  • More Traffic: Drive higher traffic through unprecedented face time, resulting in an average increase of two extra clicks per user, per day
  • Brand Presence: Conduit allows publishers to put their brand directly on the user’s browser
  • Lower Attrition: Retain customers through engaging content, community chat, contests, and more
  • More Revenue per Customer: Monetizing users beyond the boundaries of the Web site. Drive higher spending with more targeted offers and more relevant services delivered via a ‘Conduit’


TechAddress: What makes your company stand apart from your competitors?

Conduit: There are several things, but most importantly there are three:

1. Hosted turnkey service approach which eliminates all the challenges of traditional software offerings.

Typical off-the-shelf toolbar building software requires technical resources, constant maintenance staff, and presents issues in regard to user support and security, not to mention their limited component offerings. In the past, these challenges have prevented the majority of smaller websites from building and launching their own branded toolbars.

Conduit dramatically changed the model from traditional software to a hosted, global, turnkey service that is very easy to use, and requires no maintenance or technical skills. This has resulted in Conduit’s community toolbars exploding in less than 18 months to over 5 million users in 112 countries, 125k publishers in 22 languages, and over 30,000 downloads a day. For more details, see our recent milestone news release here.

2. Conduit’s business model is powered by search, which enables us to be completely free to the publisher and yet empower the toolbar with the most required functionality – search.

Conduit monetizes user searches via its Google search partnership, thereby delivering superior user experience despite being a free service for organizations.

3. Conduit supports its customers with a full suite of solutions that walks the user through the entire toolbar creation process:

  • Building (Conduit provides easy to use Toolbar Wizards that make building a snap)
  • Promotion (Pre-made templates for toolbar promotion include banners and download pages)
  • Maintenance (Changes made to the toolbar in the hosted environment are automatically reflected in the toolbar field)
  • Analysis (Reports to help optimize the solution for maximum value to publishers and users)

TechAddress: What are some of the main features?

Conduit: Conduit is free, hosted, extremely easy-to-use, completely customizable, ready in minutes, guaranteed to be secure, and available in 22 languages. The Toolbar Wizard is easy to use tool for any publisher, despite their level of programming expertise.

There are several key features that have contributed to our explosive adoption:

  • Pre-defined components including customizable menus, news ticker, RSS reader, radio, chatroom, NEW video window, email notifier, weather button, and more
  • Open environment that allows publishers to develop their own custom components using standard web development technologies
  • A set of customizable search tools, powered by Google
  • Cross-platform solution enabling publishers to provide instant availability in IE & Firefox
  • Pre-packaged marketing templates for deployment and promotion
  • Analytics and reports for management of the community toolbar
  • Hosted solution enables seamless and dynamic updates of content, components, and updates
  • 24/7 free support for publishers and users via email
  • Fully localized by supporting 22 languages for the toolbar and its peripheral pages

TechAddress: Who is your target customer or audience?

Conduit: Any website with a passionate community of online users can benefit from a Conduit community toolbar. Our range of customers represents every industry including entertainment, event planning, music, gaming, non profits, libraries, business, news portals, forums, real-estate, legal enterprise and more. While we have leading brands such as Greenpeace, Major League Baseball and REMAX, the largest segment of Conduit customers are “Long Tail” publishers that come from a diverse cross section.

TechAddress: Any new things in particular that you’re working on right now?

Conduit: Our technology teams are working on exciting product releases that will transform user engagement and communication.

The first is the ability for a publisher to extend their presence beyond the current real estate of the toolbar. With an upcoming version, Conduit will transform toolbars from being a single story house to a skyscraper.

The second will empower a user to benefit from multiple toolbars without sacrificing the browser real-estate typically required, and by eliminating the need of multiple downloads. Users will be able to easily manage and control their toolbar library through this new product.

We are also looking to launch a “smart wizard” that will automatically detect community information and will build it into a community toolbar simply from a website URL. This is part of our commitment to making it easier to build and launch a toolbar.

Stay tuned for these and other exciting announcements coming soon.

TechAddress: Where do you see your company heading in the future?

Conduit: We envision Conduit evolving into a global leader in marketing platforms for building user-centric applications that drive engagement and loyalty. To that end, we are focused on forging content and product partnerships to deliver the broadest array of content and components to our publishers. From a product perspective, we are focused on being an innovation leader with breakthrough new features regularly added to the roadmap.

TechAddress: Any negative feedback or criticism regarding technology and services?

Conduit: Historically, toolbars were perceived as a search device associated with search companies, and as such they raised the question of “Who needs another toolbar?” In addition many have a bad reputation for opening up users to outside threats from adware, spyware and malware. Conduit community toolbars are strongly associated with the communities they serve (vs. being a search device only) and address a wider cross-section of information needs which goes beyond the simple search function. In addition, Conduit, delivers a safe and secure user experience.

TechAddress: So what would you say is the guiding principle behind your company?

Conduit: Publisher-focused value creation. If we help our publishers be more successful, then we will be successful. So whether it’s product development, marketing, or support, the company is completely focused on what drives a positive outcome for our publishers. We believe that publishers know what’s best for their users and they want to be able to offer them the very best solutions. Conduit provides them with the full-service solution they need to achieve that. As an example, we worked very hard to secure a partnership with Google, as we wanted to provide the ultimate search experience for our publishers’ end users while still enabling our publisher customers with the ability to embed their own site search into the community toolbar and the search page.

Outside of our dedication to products, our overall guiding principles are fairness and integrity. These are the cornerstones of Conduit. We treat everyone who interacts with the company with highest level of integrity.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Conduit: Our mission is to democratize the building of connected communities, and to enable traditional Web 1.0 companies to become Web 2.0. We aim to provide every publisher with the solutions they need to connect, engage and build online communities quickly and cost effectively.

In terms of innovation, we are the first, completely free service for building a community toolbar, powered by Search. This is a significant value proposition for the market in general but more importantly, for the long tail of the Internet. Conduit is putting a powerful, free marketing platform, previously only available to large companies, in the hands of organizations of every size and capability. This is revolutionary – we are leveling the playing field and doing it with a free, secure service that is backed by a solid business model.

TechAddress: Where are you in terms of funding and your lifecycle?

Conduit: Conduit is currently fully funded and has no plans to raise additional capital at this time.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date? If you have already launched, when was your launch date?

Conduit: The company was founded in 2005; however, we just recently launched an official marketing campaign in November, 2006. Incredibly, Conduit has grown virally from 0 to 125,000 website publisher customers and 5,000,000 users in less than two years.




January 31, 2007 at 5:41 pm 18 comments

SplashCast to launch Tuesday, Jan. 30


SplashCast is a media syndication service that is in stealth mode until its public beta launch at the DEMO conference on Tuesday, January 30th. Details about the SplashCast service will be released then.

Marshall Kirkpatrick, Director of Content at SplashCast, said, “Splashcast is a multimedia platform that I believe is going to change the web in some important ways. From independent journalism to modern dance performances to photo slide shows of train yard graffiti set to the music of emerging underground hip hop artists – Splashcast is going to be a great way to spin out channels of thematic media content. I’m excited to demonstrate how it can be done by creating and co-ordinating channels like that myself. I hope that many people will want to use the Splashcast media sharing system but I intend to create a premier destination for highlighted User Generated Content that will be worth visiting regularly for anyone online.”

Check out their new website at


January 29, 2007 at 3:18 pm Leave a comment

Interview with Todd Berkowitz, Director of Marketing for NewsGator
Below is an interview with Todd Berkowitz, Director of Marketing for NewsGator. We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

NewsGator: We like to think of NewsGator as “The RSS Company,” and we have three primary offerings:

For consumers or individuals, we provide RSS aggregators or readers via the Web, Microsoft Outlook, desktop clients (Windows and Mac) and mobile devices among others. More than a million individuals use NewsGator Online (Web), NewsGator Inbox (Outlook), FeedDemon (Windows), NetNewsWire (Mac) and NewsGator Go! (Mobile) to access their news and information via RSS, with synchronization across all the platforms. These products help users improve productivity and stay better informed by bringing information directly to them from across the Web and blogosphere.

For businesses, we offer two centrally managed solutions: NewsGator Enterprise Server (server-based) and NewsGator Enterprise On-Demand (SaaS) to help easily deliver both internal and external RSS feeds to employee intranets, portals, e-mail clients and mobile devices, without a large learning curve for users. The solutions help reduce information overload, improve internal communications, drive greater portal usage, increase knowledge worker productivity and help organizations better leverage investments in Web 2.0 technologies.

Finally, for publishers, media companies and other companies with large Web presences, we provide a range of RSS, personalization and social media tools through the NewsGator Private Label Platform. The solutions help them build increase page views and loyalty within their existing brands.


TechAddress: What makes your company stand apart from your competitors?

NewsGator: On a macro-level, we are the only RSS company to offer solutions to individuals, businesses and media/publishing companies alike. On a product level the differentiators include:

  • Individual/Consumer: Multiple interfaces/devices – all synchronized, a full-featured taxonomy, and an index of more than one million feeds
  • Enterprise: Largest share of deployments and seats (Approximately 80-90% of market), widest set of access points (only one to support SharePoint or offer desktop clients), access to external content (via NewsGator Online) and integration with key Microsoft technologies
  • Private Label: Only one to provide widgets and other tools beyond a branded RSS reader, deployments outside of newspaper market

TechAddress: What are some of the main features?

NewsGator: This is described above, but from the beginning, the philosophy has always been to provide a back-end platform to handle users, feeds and subscriptions and then provide a wide variety of points to access the content – from power users with 200+ feeds to people who need to get relevant content delivered to Outlook or a portal without having the faintest idea what RSS is. Some key features along that point include clippings (find an article from a feed, clip it to a folder, let others subscribe/or subscribe others to that feed), read-state and subscription synchronization between different access points, and ajax-based Web interfaces.

For particular products, there are other features. FeedDemon and NetNewsWire both have three-pane “newspaper” reading windows and are lightning fast. NewsGator Enterprise Server has integration with Microsoft Exchange, Active Directory and other LDAP stores. NewsGator Private Label Platform has widgets called “Buzz” that can be dropped into a site and provide content from the publisher or outside with only a few lines of code. We also provide a wide-range of security features across all of the offerings.

TechAddress: Who’s your target customer or audience?

NewsGator: It depends on the product. Here are some examples:

  • Individual/Consumer products: These are targeted to individuals with more casual users going for the free NewsGator Online, power and business users targeted for Inbox and FeedDemon, Mac owners targeted for NetNewsWire and mobile device power users targeted for NewsGator Go!.
  • Enterprise products: NewsGator Enterprise Server is targeted to the Fortune 1000 and other large companies (5,000+ users) as well as organizations with 250 or more employees and a high concentration of knowledge workers such as pharmaceutical/chemical manufacturers, law firms, PR/marketing agencies, high tech companies, government and professional services firms. Targets include IT (Advanced Technology or Technology Architects), Corp Comm/Marketing and Librarians/Knowledge Management. NewsGator Enterprise On-Demand is more suited for smaller companies (less than 250 employees), divisions or functional groups of larger organizations without IT staffs supporting them. Targets include Corp Comm/Marketing, Librarians/Knowledge Management as well as business owners such as sales, research etc;
  • Private Label: Newspapers, magazines, media companies, online content providers, publishers and B2C companies with a significant Web presence and content.

TechAddress: Any new things in particular that you’re working on right now?

NewsGator: Of course. NewsGator Enterprise On-Demand will be coming out later in January. A significant update of NewsGator Enterprise Server will be available in the first half of the year. We’re also part of the “SuiteTwo” project announced by Intel ( which will ship in the next few months. On the consumer side, new versions of Inbox, FeedDemon and NetNewsWire are in the works as well as an even snazzier interface for NewsGator Online. Private Label is also constantly coming out with great new features like the recently announced Hosted Conversations. Subscribe to our blog to keep up-to-date on all major NewsGator developments:

TechAddress: Where do you see your company heading in the future?

NewsGator: Although RSS is one of the hottest Web 2.0 technologies around, it’s still only being knowingly used by a small percentage of the Internet population (less than 5% according to Forrester). As the technology matures and gains wider adoption, we plan to continually innovate and make it easier for people to access RSS and Web 2.0 content and maintain and even grow our leadership position.

TechAddress: Any negative feedback or criticism regarding technology and services?

NewsGator: Not really, but used the wrong way, RSS can become as bad as e-mail in terms of information overload. If people subscribe to too many feeds it can be problematic. This means that businesses should think about the knowledge management implications of RSS and use best practices when embarking on a corporate initiative.

TechAddress: So what would you say is the guiding principle behind your company?

NewsGator: Making it as easy as possible for as many people and companies to take full advantage of the power of RSS.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

NewsGator: The mission is really the same as the guiding principle. From a development standpoint we try to provide solutions and features that the market is asking for and also stay ahead of the curve and innovate in ways that people haven’t even thought was possible.

TechAddress: Where are you in terms of funding and your lifecycle?

NewsGator: NewsGator was founded in 2003 and accepted its first round of funding in June 2004. NewsGator closed its second, third and fourth round of financings in December 2004, April 2005 and June 2006 respectively. The company’s investors include Mobius Ventures and Masthead Venture Partners.



January 10, 2007 at 12:04 pm 3 comments

Seattle-based SynapseLife bets peers want to be more productive


TechAddress would like to thank SynapseLife for the opportunity to post the following information prior to its official realase:


Staying Connected Has Never Been Easier

Seattle-based SynapseLife bets peers want to be more productive

Seattle, WA (January 10, 2006) – Chances are your teenager, sibling, or workmates are using Facebook, MySpace, or another Internet social network on a daily basis. In this virtual civilization, they can message back and forth, peek into the world of others, and generally experience another existence.

The majority of contenders in this arena are designing their web products to provide entertainment to their users. While there is no question that entertainment sells, what else can this new and creative medium provide?

— Enter SynapseLife!


SynapseLife is the brainchild of Mark Michael and Daniel Rust, based out of Seattle, Washington. And they are betting that their peers need everyday web/mobile tools to complement their online social use.

Since originally launching SynapseLife October 2006 as a free product the young company quickly gained popularity in over 34 countries worldwide, with 75 percent of its users residing in the United States. Users were immediately enthused by its enhanced group of web-based applications for managing their personal, contact, and favorite information.

With SynapseLife users can easily upload their contacts, favorites, calendars events, and a variety of other useful information from their computers, and have access to it from any Internet-ready device. They can set up RSS feeds, access their email, create a budget, communicate and share information.

With its Phase 2 release scheduled for January 10, 2007, they have enhanced the package to allow sharing of information, expanded its tagging and search features, and have added a variety of other new and innovative features.

One of its most creative additions includes an option for launching a browser toolbar for sharing of information between other social networking applications and SynapseLife. The toolbar currently supports interface with, with ability to share with other popular social networks to soon follow.

“The primary focus of this update is to expand our user’s capability to complement their experiences with social networks,” explained Mark Michael. “This fills a gap, since other community projects seem to have neglected to offer their user’s functional applications that allow them to manage their everyday lives.”

“We initially focused on providing a interface for our toolbar, because our users requested it, and Facebook has a large market penetration,” explains Daniel Rust, SynapseLife’s Chief Architect. “We will then start to tackle interface with the other popular network applications.”

SynapseLife has gained their quick notoriety primarily through exposure on many of the Internet’s most popular technical blogs, such as and Business 2.0, with several providing review of the initial SynapseLife product and interviews with its developers.

“We expect that with launch of the Phase 2 release, that our current user base will expand impressively within a matter of weeks,” says Mark Michael. “This is the pattern we have seen in the past, and expect the major enhancements included in the Phase 2 release to stimulate similar excitement.”

Currently SynapseLife is a free product, and both its developers have stated that it will always include a free component. Users can start using SynapseLife simply going to and setting up an account. Its simple and no software needs downloaded to your device.



January 9, 2007 at 7:09 pm Leave a comment

Corporate Profile – FeedBurner, Inc.

Company: FeedBurner, Inc.

Company logo:


Location: Headquartered in Chicago, IL

Launch Date:
February, 2004

In the company’s own words, what is it? FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.

Outside quote about company: Raanan Bar-Cohen, director of product strategy at Dow Jones Online said, “Our adoption of FeedFlare, coupled with FeedBurner’s growing suite of tools that leverage RSS, will yield tremendous benefits for our audience and advertisers. Working with FeedBurner gives us the ability to rapidly test and deploy integrated offerings in our feeds, providing the flexibility and speed that is critical in today’s media marketplace.”

* Exceptional network of publishers
* Media is priced on a CPM basis, and ads are targeted by content channel
* Self-serve ad creation and performance monitoring
* Full third-party ad serving support

Screen Shots:



Dick Costolo, co-founder and CEO
Eric Lunt, co-founder and CTO
Steve Olechowski, co-founder and COO
Matt Shobe, co-founder and Chief Design Officer

Relevant Links:

January 8, 2007 at 4:07 pm 1 comment just launched

You asked us to let you know when we’d be launching loopnote. Well, the time has come. Go to and check it out. With loopnote people can create alerts for each other. If you have a certain topic in mind or if you help run a student group, volunteer organization, club, sports team or if you just want to let people know what you’re up to then go to and create your own loop. The way it works is simple:

– People create loops about any kind of topic
– Other people then subscribe to these loops
– Notes (alerts) get sent out by the loop owner
– Subscribers choose to receive notes (alerts) by mobile, email, IM, or RSS

That’s it. Registration just takes a couple minutes and your information is completely private.

December 10, 2006 at 11:07 pm 2 comments

Interview with Alex Bard, founder and CEO of Goowy Media

Below is an interview with Alex Bard, founder and CEO of Goowy Media. We hope you find the interview informative and useful. Please visit their website and check it out! You can also view a demo at:

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Goowy: Goowy Media develops innovative online products and services that provide simple, intuitive tools for communicating and sharing on the Web. Its two consumer services, yourminis and the Goowy Webtop, have received high acclaim and are being used by people from all over the world to manage their digital lifestyle.

Headquarted in San Diego, Goowy Media was formed in 2004 by four Internet veterans who have been friends and colleagues for more than a decade: Alex Bard, Gary Benitt, Jeremy Suriel and Sashi Bommakanty. The company has received funding from Mark Cuban and has been named the “site of the day” by Adobe two times in the past year.

yourminis ( is a personalized dashboard (start page) of multimedia minis (widgets) that provides instant access to your Internet tasks, information and entertainment in one place, including checking email, weather, traffic and news, accessing your calendar, browsing photos and videos, listening to music and more. yourminis also allows you to share your dashboard with friends and family, making it the easiest and most fun way to enjoy and share personalized content across the Internet.

The Goowy Webtop offers a desktop-like environment inside of a browser with advanced applications for communicating and sharing including email, contacts, calendaring, instant messaging, file storage, minis (widgets), games and more. The Goowy Notifier feature alerts the user via the desktop of any new mail or other activity.


TechAddress: What makes your company stand apart from your competitors?

Goowy: We believe experience matters. We focus a lot of our time ensuring that we can deliver a simple, innovative experience for our users across both of our products. We also focus on more multimedia, and personalization than a lot of our competitors. We believe in creating dynamic applications which offer our members immersive experiences for managing their digital lifestyles.

TechAddress: What are some of the main features?

yourminis is a customizable personal dashboard

· Personalized dashboard gives you immediate access to your Internet tasks, information and entertainment all in one place – from anywhere

o Create and name multiple tabs to organize by subject or other criteria

o Select personalized tab backgrounds and layouts

o Personalize the size and shape of every mini

· Media rich minis give direct access to content from all over the Internet

o Read email, access calendar and manage to-dos

o Check weather, traffic & news on all topics

o Browse Flickr photos & YouTube videos

o Add your favorite RSS feeds from anywhere

o Search using top search engines as well as eBay and Amazon

o Listen to featured podcasts like Diggnation & ESPN Radio

o Watch videos like Rocketboom & vSocial

yourminis provides broader access and vast choices

Access yourminis in a variety of ways choosing the one that makes most sense for you:

· Make yourminis your browser start page each time you log on to the Internet

· Install as a browser extension

o Brings up yourminis in “heads up display” mode with Firefox, Flock and Internet Explorer

o Automatically identifies and gives you one-click options for RSS, audio, photos, videos, social networks, microformats and more, while browsing to allow instant addition to the dashboard for updates and easy viewing, listening and sharing

o Layers over existing web page to allow quick checking of yourminis while browsing the Internet

· Desktop client (coming soon)

yourminis is the easiest way to publish and share personal content

· Create a personalized tab of minis and share with others via simple URL

· One-click publishing of yourminis allows you to add published minis as a badge on your blog or social network

· Explore the vibrant community of yourminis tabs to find, rate, comment on and share public tabs
Offers a series of tools for communicating and sharing including Outlook-like email client, contacts, calendar, integrated instant messaging, file storage, games and minis.


TechAddress: Who’s your target customer or audience?

Goowy: We develop our products so that they are simple to use and intuitive. We have people from all over the world and of all different demographics using our applications as part of their daily online life.

TechAddress: Any new things in particular that you’re working on right now?

Goowy: For yourminis we are working on a community aspect for sharing tabs which will go live sometime next week. You can publish tabs into the community and then people in the community can find, rate, comment on and add your tabs to their dashboards. In addition we are going to release APIs shortly so that external developers can build widgets for the platform.

For Goowy we are releasing a series of new features this week including photos of your contacts, in messages, inline thumbnails of pictures in email, download multiple attachments, and more. In the next few weeks we will be releasing mail rules, lazy loading of messages and a faster more robust email front end.

TechAddress: Where do you see your company heading in the future?

Goowy: We are going to continue to evolve our current offerings as well as listen to our community to develop applications that help users manage their digital lifestyle online. It is a very exciting time and the support and feedback from our community has been tremendous and has helped us define our company roadmap.

TechAddress: Any negative feedback or criticism regarding technology and services?

Goowy: I think every company has challenges as they scale and deploy products in real time. The companies that survive and thrive are the ones that are responsive to their members, and constantly work on optimizing their product or service. We are one of those companies and work very closely with our members to offer them the best possible experience.

TechAddress: So what would you say is the guiding principle behind your company?

Goowy: Have fun, build products that are relevant and create value for members, work with people you like.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Goowy: Our mission is to make people’s online life easier, more intuitive, and simple. We help people consume and share information more effectively.

TechAddress: Where are you in terms of funding and your lifecycle?

Goowy: We raised a series A of financing at the end of 2005 from Mark Cuban (owner Dallas Mavericks, HDNet, 2929 studios, Landmark Theaters and more). He has been a great influence on the company and has really helped us shape our vision.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date? If you have already launched, when was your launch date?

Goowy: Both of our services are live…check them out at and


December 1, 2006 at 3:33 pm 1 comment

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