Posts filed under ‘social media’

Pop Culture Site Partners with Social Radio Network to Market Recording Artists and Drive Music Sales


Listen Up! PopMatters and Mercora Announce Exclusive Label
Promotion Program

Pop Culture Site Partners with Social Radio Network to Market Recording Artists and Drive Music Sales

Chicago, IL and Santa Clara, CA – February 5, 2007 – PopMatters, the leading independent cultural criticism magazine on the Web, and Mercora, Inc., the world’s largest social radio network, today announced the launch of Listen Up!, an exclusive program for music labels to increase promotion and publicity for their artists at and

Music labels participating in the launch include Kill Rock Stars, Ninja Tune, Thrill Jockey, Vanguard, Warp, World’s Fair, Sugar Hill, Definitive Jux, Yep Roc, and Record Collection. PopMatters and Mercora are partnering to bring independent music label artists to a global audience.

Under terms of the partnership, PopMatters and Mercora will showcase artists and music labels will receive premier streaming media placements within PopMatters editorial content, in the PopMatters media center, and in Mercora’s music channels that reach over one million users worldwide. Music labels invited to participate will also receive revenue through SoundExchange®.

“We are pleased to join this exclusive program with PopMatters and Mercora,” said Jeff Waye, label manager for Ninja Tune. “By participating in Listen Up!, we can introduce our artists to new music fans and drive revenue growth in online and offline music stores worldwide.” In fact, Mercora partners have demonstrated increases in online music store sales by as much as 30 percent or more.

Music labels participating in the launch feature recording artists such as Aesop Rock, Allison Moorer, Amon Tobin, Blues Traveler, Califone, Coldcut, Deerhoof, Dolly Parton, Edwin McCain, EL-P, Grizzly Bear, Harvey Danger, Herbalizer, Hot Hot Heat, J Dilla, Joan Osborne, Kristin Hersh, Linda Ronstadt, Macromantics, Marah, Midlake, Mindy Smith, Mr. Lif, Mouse on Mars, Murs, Nick Lowe, Nickel Creek, Paul Weller, Roots Manuva, Sloan, Squarepusher, The Apples in Stereo, The Reverend Horton Heat, The Robert Cray Band, The Walkmen, Tortoise, and many more.

“We are delighted to partner with Mercora to drive greater awareness, promotion, and sales for music labels and recording artists,” said Sarah Zupko, editor and publisher, PopMatters. “Through integration with editorial content, PopMatters readers can enjoy a rich user experience with the ability to read reviews and listen to music simultaneously.”

In its more than seven-year history of publishing smart and edgy cultural criticism, PopMatters has become one of the Web’s most prestigious cultural sources and foremost cultural tastemakers, especially within the 18-34 demographic. PopMatters has more than 1.2 million unique monthly readers and more than 15 million monthly pageviews and these figures are increasing each and every month.

Since its inception in 2003, Mercora has been a positive force in the online music space. The social radio network enables new music discovery and drives purchase behavior by providing online users with the ability to search, find, and listen to music from the world’s largest legal catalogue. Music on the Mercora network is 100 percent programmed by users who gain instant access to over 100,000 music channels streamed in CD-quality, over three million unique tracks, and 200,000 individual artists across all music genres. Music fans can discover new music for free and purchase downloads, ringtones, CDs, and tickets from Mercora’s advertising and commerce partners.

About Mercora, Inc.

Mercora’s mission is to create the world’s largest social radio and music network by cataloging and organizing the world’s music and audio content and make it universally searchable and legally listenable for everyone. Mercora ( is headquartered in Santa Clara, CA.

About PopMatters

Founded in 1999, PopMatters, the #1 independent cultural criticism magazine on the web, is international in scope and dedicated to documenting our times and promoting cultural understanding. PopMatters cultivates smart writers from the world-at-large, recognizing that creative, compassionate intellectuals reside in all levels of society, in all types of societies, and it values their ability to provide intelligent, entertaining cultural criticism in the form of thoughtful essays, interviews, and reviews. PopMatters is content is syndicated both nationally and internationally by McClatchy-Tribune. View PopMatters at



February 5, 2007 at 3:44 pm Leave a comment

SplashCast to launch Tuesday, Jan. 30


SplashCast is a media syndication service that is in stealth mode until its public beta launch at the DEMO conference on Tuesday, January 30th. Details about the SplashCast service will be released then.

Marshall Kirkpatrick, Director of Content at SplashCast, said, “Splashcast is a multimedia platform that I believe is going to change the web in some important ways. From independent journalism to modern dance performances to photo slide shows of train yard graffiti set to the music of emerging underground hip hop artists – Splashcast is going to be a great way to spin out channels of thematic media content. I’m excited to demonstrate how it can be done by creating and co-ordinating channels like that myself. I hope that many people will want to use the Splashcast media sharing system but I intend to create a premier destination for highlighted User Generated Content that will be worth visiting regularly for anyone online.”

Check out their new website at


January 29, 2007 at 3:18 pm Leave a comment

Corporate Profile – Piczo

Company: Piczo, Inc.

Company logo:

Location: San Francisco, CA

Launch Date: Formed in 2004; formally launched in U.S. in September, 2006

In the company’s own words, what is it? Piczo has created a space that gives teens around the world the freedom and tools to express themselves and connect with friends in a safer social networking environment.

Piczo allows its users to create fully customizable personal websites that do not require any understanding of html code. Users share their life stories with friends by designing their sites with multiple pages featuring photos, graphics, guest books, comment boards, music, and more. Each site can be linked to other friends’ sites and users can interact with them and their friends, and meet new people online.

Since its launch less than two years ago, Piczo has grown to over 10 million monthly unique visitors and 2.5 billion monthly page views solely through the viral efforts of its loyal members. Rave reviews from these users claim that Piczo is unmatched in the control it offers over their sites, ease-of-use, and ‘walled-garden’ approach with no searching for users.

Outside quote about company: “We are attracted to Piczo‘s approach for a safer online environment in the social networking space. The demographic that Piczo has attracted, the younger teen audience, is quickly claiming the web as their own medium. Marketers and media companies covet this demographic and we are pleased to be part of Piczo’s continued growth,” said Paul Matteucci, general partner, U.S. Venture Partners.

* create your own website and web address
* manage your homepage and page list
* upload pictures and music videos
* create a guestbook, comment board and journal
* it’s free and easy

Screen Shots:



Jeremy Verba, CEO
Jim Conning, Founder and Chief Technology Officer
Jeanine LeFlore, Vice President of Products
Michael J. Sherf, Vice President of Technical Operations
Paul Remer, Vice President of Business Development
Peter J. van Pruissen, Vice President of Finance
Geoff Judge, Chief Revenue Officer
Chris Seth, UK Managing Director

Relevant Links:,,2095-2496035.html,20867,21024303-7582,00.html

January 19, 2007 at 3:18 pm 10 comments

Corporate Profile – Baaima NV, creator of Joost

Company: Baaima NV, creator of Joost™ (formerly The Venice Project)

Company logo:


Location: Luxembourg-based

Launch Date: Not officially launched

In the company’s own words, what is it? Joost™ is a new way to watch TV, free of the schedules and restrictions that come with traditional television. Combining the best of TV with the best of the internet, Joost™ gives you more control and freedom than ever before – control over what you watch, and freedom to watch it whenever you like. We’re providing a platform for the best television content on the planet – a platform that will bring you the biggest and best shows from the TV studios, as well as the specialist programs created by professionals and enthusiasts. It’s all overlaid with a raft of nifty features that help you find the shows you love, watch and chat with friends, and even create your own TV channels.

Outside quote about company: Greg Sandoval of CNET News says, “Joost‘s nifty technology may be enough to sway the entertainment industry to place a bet on proven winners in Friis and Zennstrom.

A menu allows users to switch channels with a click of a link. Users will also have TiVo-like control of the content and access to any show offered regardless of time of day. They can also can skip ahead or backward within a show.

The Luxembourg-based company will support itself with advertising, specifically Internet ads that behave just like TV commercials.”

* first global TV distribution platform
* interactive, community-driven environment
* viewable anytime, anywhere with a broadband Internet connection
* broadcast-quality content
* free
* secure

Screen Shots:




Fredrik de Wahl, CEO
Janus Friis, Co-founder
Niklas Zennström, Co-founder
Dirk-Willem van Gulik, CTO

Relevant Links:,1895,2085227,00.asp

January 18, 2007 at 1:57 pm 4 comments

Pixsy Launches PixsyPower and PhotoSense


Pixsy Launches PixsyPower and PhotoSense
Media Search Technology Now Available to all Websites; Unveils Search Engine Ad Unit
San Francisco, CA — Tuesday, December 19, 2006

Pixsy Corporation, a next-generation media search platform that powers private label image and video search engines, today announced PixsyPower, a suite of media search tools and widgets for website publishers of all sizes. PixsyPower tools enable website publishers to increase their site traffic by offering unique content and media search functionality to their visitors.

PixsyPower enables bloggers, social networking sites, or any website to run private label photo and video search engines and widgets on their sites by simply signing up for free at Image and video search are the fastest growing search verticals on the web and PixsyPower enables any website publisher to tap into this popular consumer activity within their own site. With three easy steps, Pixsy’s image and video search engine and widgets can be deployed on any website with content customized to the specific topic of their site. The service also provides a set of reporting tools to track visitor activities and search patterns.

“Pixsy’s business model of using media search tools to create search traffic on websites is a unique and effective way of generating new targeted advertising inventory across the web,” said Jack Klues, Chairman, Publicis Groupe Media. “We believe that Pixsy is well positioned to significantly exploit this growing market.”

Pixsy PhotoSense
The PixsyPower service features the new Pixsy PhotoSense tool, allowing publishers to select a category or specific provider and create an advertising unit that can be dropped into their site. This ad unit changes dynamically to deliver fresh and interesting visual content, changing all the time. Whether the topic is news, sports, celebrities or entertainment, PhotoSense enables publishers to customize their images and videos, as well as select their content providers and categories. PhotoSense is available in all major IAB size ad units.

With the new Pixsy PhotoSense Search Widget, website publishers can run a full blown media search engine inside their site. Photo and video searches can be performed and viewed directly inside the widget. For example, a travel website can have a travel photo and video search engine directly inside their site, with photo and video results showing up inside the widget on the site.

PixsyPower is the next breakthrough in the evolution of our media search distribution business,” said Chase Norlin, CEO, Pixsy Corporation. “Media search should be in the hands of all website operators, not just the big search portals.”

About Pixsy
Pixsy Corporation is a next-generation media search platform that powers private label image and video search engines for online publishers. Pixsy has offices in San Francisco, CA and Seattle, WA and was founded by a team of engineers and business leaders hailing from Microsoft, Sony, and ValueClick.

Pixsy Corporation
Lauren Karp


January 16, 2007 at 7:47 pm Leave a comment

Interview with Todd Berkowitz, Director of Marketing for NewsGator
Below is an interview with Todd Berkowitz, Director of Marketing for NewsGator. We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

NewsGator: We like to think of NewsGator as “The RSS Company,” and we have three primary offerings:

For consumers or individuals, we provide RSS aggregators or readers via the Web, Microsoft Outlook, desktop clients (Windows and Mac) and mobile devices among others. More than a million individuals use NewsGator Online (Web), NewsGator Inbox (Outlook), FeedDemon (Windows), NetNewsWire (Mac) and NewsGator Go! (Mobile) to access their news and information via RSS, with synchronization across all the platforms. These products help users improve productivity and stay better informed by bringing information directly to them from across the Web and blogosphere.

For businesses, we offer two centrally managed solutions: NewsGator Enterprise Server (server-based) and NewsGator Enterprise On-Demand (SaaS) to help easily deliver both internal and external RSS feeds to employee intranets, portals, e-mail clients and mobile devices, without a large learning curve for users. The solutions help reduce information overload, improve internal communications, drive greater portal usage, increase knowledge worker productivity and help organizations better leverage investments in Web 2.0 technologies.

Finally, for publishers, media companies and other companies with large Web presences, we provide a range of RSS, personalization and social media tools through the NewsGator Private Label Platform. The solutions help them build increase page views and loyalty within their existing brands.


TechAddress: What makes your company stand apart from your competitors?

NewsGator: On a macro-level, we are the only RSS company to offer solutions to individuals, businesses and media/publishing companies alike. On a product level the differentiators include:

  • Individual/Consumer: Multiple interfaces/devices – all synchronized, a full-featured taxonomy, and an index of more than one million feeds
  • Enterprise: Largest share of deployments and seats (Approximately 80-90% of market), widest set of access points (only one to support SharePoint or offer desktop clients), access to external content (via NewsGator Online) and integration with key Microsoft technologies
  • Private Label: Only one to provide widgets and other tools beyond a branded RSS reader, deployments outside of newspaper market

TechAddress: What are some of the main features?

NewsGator: This is described above, but from the beginning, the philosophy has always been to provide a back-end platform to handle users, feeds and subscriptions and then provide a wide variety of points to access the content – from power users with 200+ feeds to people who need to get relevant content delivered to Outlook or a portal without having the faintest idea what RSS is. Some key features along that point include clippings (find an article from a feed, clip it to a folder, let others subscribe/or subscribe others to that feed), read-state and subscription synchronization between different access points, and ajax-based Web interfaces.

For particular products, there are other features. FeedDemon and NetNewsWire both have three-pane “newspaper” reading windows and are lightning fast. NewsGator Enterprise Server has integration with Microsoft Exchange, Active Directory and other LDAP stores. NewsGator Private Label Platform has widgets called “Buzz” that can be dropped into a site and provide content from the publisher or outside with only a few lines of code. We also provide a wide-range of security features across all of the offerings.

TechAddress: Who’s your target customer or audience?

NewsGator: It depends on the product. Here are some examples:

  • Individual/Consumer products: These are targeted to individuals with more casual users going for the free NewsGator Online, power and business users targeted for Inbox and FeedDemon, Mac owners targeted for NetNewsWire and mobile device power users targeted for NewsGator Go!.
  • Enterprise products: NewsGator Enterprise Server is targeted to the Fortune 1000 and other large companies (5,000+ users) as well as organizations with 250 or more employees and a high concentration of knowledge workers such as pharmaceutical/chemical manufacturers, law firms, PR/marketing agencies, high tech companies, government and professional services firms. Targets include IT (Advanced Technology or Technology Architects), Corp Comm/Marketing and Librarians/Knowledge Management. NewsGator Enterprise On-Demand is more suited for smaller companies (less than 250 employees), divisions or functional groups of larger organizations without IT staffs supporting them. Targets include Corp Comm/Marketing, Librarians/Knowledge Management as well as business owners such as sales, research etc;
  • Private Label: Newspapers, magazines, media companies, online content providers, publishers and B2C companies with a significant Web presence and content.

TechAddress: Any new things in particular that you’re working on right now?

NewsGator: Of course. NewsGator Enterprise On-Demand will be coming out later in January. A significant update of NewsGator Enterprise Server will be available in the first half of the year. We’re also part of the “SuiteTwo” project announced by Intel ( which will ship in the next few months. On the consumer side, new versions of Inbox, FeedDemon and NetNewsWire are in the works as well as an even snazzier interface for NewsGator Online. Private Label is also constantly coming out with great new features like the recently announced Hosted Conversations. Subscribe to our blog to keep up-to-date on all major NewsGator developments:

TechAddress: Where do you see your company heading in the future?

NewsGator: Although RSS is one of the hottest Web 2.0 technologies around, it’s still only being knowingly used by a small percentage of the Internet population (less than 5% according to Forrester). As the technology matures and gains wider adoption, we plan to continually innovate and make it easier for people to access RSS and Web 2.0 content and maintain and even grow our leadership position.

TechAddress: Any negative feedback or criticism regarding technology and services?

NewsGator: Not really, but used the wrong way, RSS can become as bad as e-mail in terms of information overload. If people subscribe to too many feeds it can be problematic. This means that businesses should think about the knowledge management implications of RSS and use best practices when embarking on a corporate initiative.

TechAddress: So what would you say is the guiding principle behind your company?

NewsGator: Making it as easy as possible for as many people and companies to take full advantage of the power of RSS.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

NewsGator: The mission is really the same as the guiding principle. From a development standpoint we try to provide solutions and features that the market is asking for and also stay ahead of the curve and innovate in ways that people haven’t even thought was possible.

TechAddress: Where are you in terms of funding and your lifecycle?

NewsGator: NewsGator was founded in 2003 and accepted its first round of funding in June 2004. NewsGator closed its second, third and fourth round of financings in December 2004, April 2005 and June 2006 respectively. The company’s investors include Mobius Ventures and Masthead Venture Partners.



January 10, 2007 at 12:04 pm 3 comments

Corporate Profile – FeedBurner, Inc.

Company: FeedBurner, Inc.

Company logo:


Location: Headquartered in Chicago, IL

Launch Date:
February, 2004

In the company’s own words, what is it? FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.

Outside quote about company: Raanan Bar-Cohen, director of product strategy at Dow Jones Online said, “Our adoption of FeedFlare, coupled with FeedBurner’s growing suite of tools that leverage RSS, will yield tremendous benefits for our audience and advertisers. Working with FeedBurner gives us the ability to rapidly test and deploy integrated offerings in our feeds, providing the flexibility and speed that is critical in today’s media marketplace.”

* Exceptional network of publishers
* Media is priced on a CPM basis, and ads are targeted by content channel
* Self-serve ad creation and performance monitoring
* Full third-party ad serving support

Screen Shots:



Dick Costolo, co-founder and CEO
Eric Lunt, co-founder and CTO
Steve Olechowski, co-founder and COO
Matt Shobe, co-founder and Chief Design Officer

Relevant Links:

January 8, 2007 at 4:07 pm 1 comment

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