Posts filed under ‘TechCrunch’

TechCrunch Discusses Yahoo’s Brand Universe

TechCrunch‘s Michael Arrington posted an article this morning about Yahoo launching Brand Universe. As usual, the article is succinct, informative and to the point. Mr. Arrington wrote, “Yahoo doesn’t seem too concerned with monetization of these pages yet, and they aren’t working directly with the brands themselves. Chances are both of those policies may change in the near future.”

Click the image below for the full story
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Keep up the great work TechCrunch!

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January 31, 2007 at 1:25 pm 3 comments

Announcing Zoho Notebook

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Originally posted by Raju Vegesna. View Zoho’s corporate profile.

Zoho Notebook is an interesting application that is similar to your spiral bound notebook where you can write, draw or doodle, but this being a web application, you can add different types of pages to it.

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One page can be a photo page, another a word processor page, another a Spreadsheet page, another page can be an application…and the list goes on. To each page you can add different types of content such as text, images, audio or video (thanks to our partnership with Flixn) or even your business content. Notebook also comes with some drawing tools that can be used along with your content.

Zoho Notebook does three things well….

  1. t helps you create different types of content.
  2. It helps you aggregate content from multiple sources or applications.
  3. Fine grained collaboration

Please check out this demo video which illustrates each of these functionalities better.

Key Features:

  • Intuitive user interface with white boarding and custom layout capability
  • Quick “add” buttons for adding text, graphics, photos, audio, video, RSS feeds and documents
  • Combine and add Notebook pages from other applications such as Zoho Writer and Zoho Sheet
  • ”Content level” sharing and versioning providing fine grain control of what is shared with others
  • Firefox and IE plug-ins for instant web clipping
  • Real-time, simultaneous editing and sharing of content
  • Skype integration for instant chat and IP telephony

Here are couple of screenshots:

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January 30, 2007 at 2:31 pm Leave a comment

Interview with George Polisner – Founder of alonovo.com

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Below is an interview with George Polisner – Founder of alonovo.com. We hope you find the interview informative and useful. Please visit their website and check it out! http://www.alonovo.com. Mr. Polisner was also nice enough to provide us with a very detailed PDF based presentation found here.

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Alonovo.com: We have integrated data about Corporate Behavior (Corporate Social Responsibility or CSR) directly into the online shopping experience. We believe that a significant volume of the most pressing domestic and global issues –environment, conservation of energy, fair labor, subversion of the political process are due to externalization of business costs to drive profit and equity value. We are using technology to connect how a company interacts people and planet directly to the profit motive. We feel we are uniquely leveraging a free market economy (or more correctly, a theoretical free market) to drive a balance of people, planet and profit.

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TechAddress: What makes your company stand apart from your competitors?

Alonovo.com: We are working to appeal to the mainstream consumer. We want to offer a vast array of competitively priced products, as much trusted and community data about the manufacturer and merchant as possible and allow the consumer to make a fully-informed choice. We also provide between 20% and 40% revenue share with the cause of choice by the consumer. The community supports over 90 causes including United for a Fair Economy, WalMart Watch, Habitat for Humanity, Doctors without Borders, Oxfam and many more.

TechAddress:  What are some of the main features?

Alonovo.com: Integration of CSR data directly into the purchase experience, blogs by subject matter experts, news aggregation from sources reporting on environmental issues, corporate ethics, energy, labor and other key indicators of Corporate Behavior. We have both mainstream products (through

Amazon.com) and Fair Trade, Organic and Specialty products.

TechAddress: Who’s your target customer or audience?

Alonovo.com: Everyone that shops online.

TechAddress:  Any new things in particular that you’re working on right now?

Alonovo.com: Acquiring investment to drive alonovo.com 2.0 to market.

TechAddress:  Where do you see your company heading in the future?

Alonovo.com: We would welcome a strategic acquisition by visionaries seeking to address a vital flaw in the free market system -a long term, sustainability perspective.

TechAddress: Any negative feedback or criticism regarding technology and services?

Alonovo.com: My background prior to starting alonovo.com was working in the early days of UNIX (circa 1984). I was with Oracle for ten years before funding and founding alonovo.com. How could I possibly complain about technology?

TechAddress: So what would you say is the guiding principle behind your company?

The recognition that we are a Hybrid. We want to (eventually) enjoy profit (even a vacation would be nice!) Nevertheless, all involved know that we want to leverage our infrastructure for long term positive societal change, while we also provide direct, short term funding for many admirable causes.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Alonovo.com: We are bringing Capitalism 2.0 -the release where we balance people, planet and profit!

TechAddress: Where are you in terms of funding and your lifecycle?

Alonovo.com: Horribly behind. I am privately keeping alonovo.com operational with minimal enhancements until we close an external private placement. Sergey? Larry? Can you hear me now?

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

Alonovo.com: We launched version 1.0 on August 22, 2005. We are working to acquire funding to build alonovo.com version 2.0 as soon as possible.

October 3, 2006 at 10:07 pm Leave a comment

Interview with Bob Schettino – Chief Marketing Officer of BuzzLogic Inc.

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Below is an interview with Bob Schettino – Chief Marketing Officer of BuzzLogic Inc. ClickZ News recently posted an article about mapping the top influencers in social media and how BuzzLogic has launched a service to track conversations in the media and blogsophere. We hope you find the interview informative and useful. Please visit their website and check it out! http://buzzlogic.com/

TechAddress:
Tell me a bit about your company, what it does and what’s your value proposition?

BuzzLogic: BuzzLogic is a software company enabling marketing and communications practitioners to identify key influencers within specific conversations taking place in social media such as blogs. Marketers can use this information to better manage their brands, reputations, products and customer relationships.

According to Pew, there are about 12 million blogs in North America alone. On any given topic, there may be hundreds or thousands of posts and publishers. To whom do you listen, focus energy and resources upon? We answer that question.

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TechAddress: What makes your company stand apart from your competitors?

BuzzLogic: Currently available options leave marketers to make decisions based on incomplete or out of date information, with no ability to engage.

1.) The blog search engines typically identify popularity or authority, which is very different than influence.

2.) The brand analysis and research firms provide reports based on a panel or sample at a moment in time. The reports typically take days or weeks to compile.

3.) Neither option offers an ability to engage. BuzzLogic provides users the ability to engage with social media and then track and understand the implications of their actions.

TechAddress:  What are some of the main features?

BuzzLogic: BuzzLogic is built around a monitor – map – measure – engage model. These are the essential functions marketers need to understand and engage with social media. The application also produces a variety of reports that can be shared with colleagues within and across the enterprise, and alerts to notify users when a predetermined threshold has been crossed.

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TechAddress: Who’s your target customer or audience?

BuzzLogic: We anticipate adoption from:

1.) Corporate communications and product public relations practitioners

a. They’ll use BuzzLogic to manage crises, launch products, ignite viral fires to promote brands and products

b. Public relations agencies

2.) Corporate marketing and other outbound marketing practitioners

a. Plan and execute marketing and promotional plans

3.) Brand and product managers

a. Who need a finger on the pulse of their markets, and think of the blogosphere as a sort of focus group unbound by physical or time constraints

b. These folks will key in on what influencers are concerned about with current products, what features they want in future products

c. And also to gain competitive intelligence

4.) Customer service managers

a. Monitor what customers are publishing about products, and address small problems before they become big problems

TechAddress:  Any new things in particular that you’re working on right now?

BuzzLogic: We launched BuzzLogic this past week at the DEMOfall conference, and are focused on our upcoming beta program.

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TechAddress: Where do you see your company heading in the future?

BuzzLogic: The same “influencer engine” that powers the enterprise application will be applied to help individual bloggers and publishers in the future.

TechAddress: Any negative feedback or criticism regarding technology and services?

BuzzLogic: We’ve heard from a couple of people discomfited that they may not be “influential”. The thing is they may well be influential on certain topics. But it is highly unlikely that anyone is influential on every topic at every moment. Influence is contextual and it is dynamic – this is a new idea and it will take a little while for people to come around to it.

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TechAddress: So what would you say is the guiding principle behind your company?

BuzzLogic: Influence moves markets.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

BuzzLogic: Our mission is to apply the science of influence to social media. By doing so, we will help marketers understand and manage this highly dynamic environment.

TechAddress: Where are you in terms of funding and your lifecycle?

BuzzLogic: BuzzLogic is angel backed. We’ve begun our Series A funding conversations.

TechAddress:  If your technology or service is not formally launched yet, when’s the launch date?

BuzzLogic: We announced BuzzLogic at last week’s DEMOfall event. We’ll be handing over the keys to beta participants in a few weeks, and then will make our service commercially and broadly available in the late fall.

October 3, 2006 at 9:04 pm Leave a comment

Interview with Henry Sohn of Flurry Inc – Mobile Phone Message Center

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We recently had the opportunity to interview Henry Sohn of Flurry, Inc. Flurry recently presented at the DEMO conference. You can find a video of the presentation here. Flurry has also had several other media mentioned including TechCrunch and The Mercury News. We hope you enjoy the interview.

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Flurry: flurry is a free, direct to consumer mobile email and rss service. It brings Blackberry-like functionality to people who have regular cell phones (you don’t need a smart phone). You just simply sign up at our website, www.flurry.com (the whole process of finding your email server and phone information is automated and very easy), we send you an SMS message with a link in it, you click the link and download the java-based application. You can then customize the service by logging into the website (setup filters, notifications, RSS feeds, etc.).

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TechAddress: What makes your company stand apart from your competitors?

Flurry:

We are free. We will eventually introduce ads and premium features to the basic, free version.
We are more than just an email client for the phone. A big part of the service is on the website where you control your preferences; add more email addresses, etc.
We are carrier and phone agnostic. We work with hundreds of carriers worldwide and on over 200 different phone models. If you change your carrier or your phone, setting up flurry and keeping all your preferences is a snap.

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TechAddress: What are some of the main features?

Flurry:

Read, write, reply, forward emails
FIlter your inbox to find specific messages on the fly
An addressbook is available to make sending messages easier
We highlight links, emails, and phone numbers so you can click to call, write or visit a site.
You can sign up to any RSS feed and have them sent to your phone
You can setup filters in case you only want certain messages sent to your phone

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TechAddress: Who’s your target customer or audience?

Flurry: All consumers with regular mobile phones. Though we work on smart phones, those who don’t have them, but want email with them everywhere are the target.

TechAddress: Any new things in particular that you’re working on right now?

Flurry: Lots of new features to come, including an enhanced addressbook.

TechAddress: Where do you see your company heading in the future?

Flurry: We intend to continue offering the best products for mobile phone users, bringing to phones what the web has brought to connected computers.

TechAddress: Any negative feedback or criticism regarding technology and services?

Flurry: People have been asking for more features (support for more attachment types, etc.)

TechAddress: So what would you say is the guiding principle behind your company?

Flurry: Bring advanced capabilities to users who want to carry their world around with them wherever they go.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Flurry: Bring mobile messaging to everyone. We offer the first, free and truly easy to setup and use mobile messaging application and service to consumers that works.

TechAddress: Where are you in terms of funding and your lifecycle?

Flurry: We are privately funded, and are beginning our Series A round.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

Flurry: It is now available. http://www.flurry.com

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October 3, 2006 at 9:07 am 8 comments

Corporate Profile – EyeWonder, Inc.

Company: EyeWonder, Inc.

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Location: Headquartered in Atlanta, Georgia

Launch Date:
Founded in 1999

In the company’s own words, what is it? EyeWonder, Inc. is a leading provider of online Video and Rich Media advertising products and services. Since 1999, we have been enabling advertisers and agencies to easily connect the most compelling and effective campaigns to their most desirable audiences. EyeWonder’s in-page, in-stream and mobile ad products can combine the quality and power of Flash video, the latest creative features, and the most comprehensive online tracking and reporting capabilities to dramatically enhance the impact and effectiveness of any new media ad campaign.

EyeWonder knows that every campaign is unique. That’s why we always provide you:
* Consultation on how to design for results to better drive your specific campaign objectives
* AdWonder analytics to measure and track campaign performance relative to its specific objectives
* A dedicated and local EyeWonder account team focused on your individual campaigns’ success

EyeWonder Rich Media ad campaigns are proven to increase creative expression, message content, and video impact, which increases conversion opportunities and all brand metrics.

Outside quote about company: According to a third party report by Dynamic Logic’s MarketNorms, “EyeWonder-powered campaigns conclusively outperformed other branded rich media providers in generating increased Aided Brand Awareness and Message Association. Specifically, EyeWonder was shown to generate a 65 percent increase in Aided Brand Awareness and a 34 percent increase in Message Association over the aggregate of other providers’ average. EyeWonder-serviced campaigns were also associated with greater increases in brand favorability.”

Features:
*Ad Features
*Video Features – full banner video, full screen video, multiple Videos, movers & shakers, video gallery/playlist
*Mobile Features – SMS to a friend, mobile reminders/updates
*Creative Features – Downloads, forward to a friend, interactive games, photo gallery, polling, tabbed panels, zip code locator

Screen Shots:

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Management/Directors:
John Vincent-CEO
Michael Griffin-Executive VP of Corporate Development
Jerome Connell-General Counsel and Corporate Secretary
Karl Xjimenez-Director of IT
Jason Scheidt-Director of Marketing

Relevant Links:

http://www.dmnews.com/cms/dm-news/internet-marketing/37445.html
http://www.streamingmedia.com/press/view.asp?id=5390
http://www.internetadsales.com/modules/news/article.php?storyid=5620
http://phx.corporate-ir.net/phoenix.zhtml?c=84375&p=irol-newsArticle&ID=900059

October 2, 2006 at 10:09 pm 2 comments

Interview with Matthew Lautz – CEO of Jyngle LLC

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Below is an interview with Matthew Lautz, CEO of Jyngle LLC. TechCrunch recently posted an article about eight multi-person SMS services. Jyngle has some fantastic features to offer. We hope you find the interview informative and useful. Please visit their website and check it out! http://www.jyngle.com

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Jyngle: Jyngle is the latest product from software developer Brevient Technologies. Brevient specializes in Web-based business solutions and collaborative technologies, including Jyngle, Mix Meeting Web and Audio Conferencing software and FinalCRM customer relationship management software. Our goal is to create innovative technologies that solve “real”, need-based business problems.

With Jyngle, we wanted to address daily communication problems faced by the “average Joe”. Jyngle development actually began as a side project for our staff’s personal use as sports coaches and volunteer organization coordinators. Because phone trees are time-consuming and email isn’t always accessible, we wanted an easier way to get information to groups and teams.

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TechAddress: What makes your company stand apart from your competitors?

Jyngle: The cool thing about Jyngle is that it has voice and SMS message capabilities and includes the online social networking element. Many similar services only offer SMS or only offer voice, whereas Jyngle gives users more options. Users can also create messages online or using their phone, where again, many services only offer one or the other.

Plus, a big differentiator is that Jyngle is free for consumers.

TechAddress: What are some of the main features?

Jyngle:

  • Multiple messaging options: text to speech automated voice message, personally recorded voice message, audio file upload or SMS text message
  • Online message center to organize and search for contacts and groups
  • Online message initiation and scheduling
  • Phone dial-in message initiation
  • Ability to give multiple groups members messaging privileges
  • Real-time message status and delivery results
  • Outbound caller ID
  • User-regulated privacy for groups and contact information

TechAddress: Who’s your target customer or audience?

Jyngle: We see the greatest initial use coming from sports organizations, clubs/committees and college students. Teams and organizations inevitably have group communication needs, which are often time sensitive – for instance, cancelling soccer practice because of rain. With college students, it’s really important for them to be tuned into what’s going on campus and what their friends are doing. Jyngle gives them another way to do that. On the business side, I think there is a market for nightlife, restaurant and retail businesses that would use it to promote events and special deals.

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TechAddress: Any new things in particular that you’re working on right now?

Jyngle: Right now we’re continuing to enhance the consumer version of Jyngle and roll out additional features for the enterprise version, MixRunnr, which will be tied into our Mix Meeting product line. MixRunnr will include an integrated API development platform and premium delivery service for critical business messaging and corporate promotional activities.

TechAddress: Any negative feedback or criticism regarding technology and services?

Jyngle: We’ve actually had overwhelmingly positive feedback about Jyngle so far. We did significant user testing in our beta phase to sort out as many kinks as possible. One criticism we have had is the lack of international phone support at this time. We plan to add international support in a future release. Even though we can’t fulfill it at the time, it’s great to see that the interest is there.

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TechAddress: So what would you say is the guiding principle behind your company?

Jyngle: Collaboration. Jyngle is the result of creativity and hard work from our entire staff and many of our friends, for that matter. True teamwork allows us to be more innovative and really think through the product from many different angles.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Jyngle: Our mission with Jyngle is simply to make it easier for people to get information to and from their social groups. We don’t expect Jyngle to replace mass email or social networking sites. There’s a time and reason for those types of communication.

However, since Jyngle messages are phone-based (and most people have a cell phone these days), it’s a great, alternative way to save time and get information when you’re not at your computer.

TechAddress: Where are you in terms of funding and your lifecycle?

Jyngle: Jyngle is privately funded by angel investment. While Jyngle itself is a very new product, Brevient has been in business since 2001.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

Jyngle: We opened Jyngle for public use in late August.

October 2, 2006 at 11:54 am 2 comments

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