Posts filed under ‘wordpress’

New TechAddress Launching Soon!

We are excited to announce that we will be releasing the new TechAddress website very soon (any day now we hope!). We are finishing the final touches on the new system and website and will be flipping the switch shortly. While you wait for the new TechAddress to appear we wanted to share a couple screen shots and explanations of new features to come.

The new TechAddress will be a user-generated news, blogging and community website that is built on WordPress’ personal publishing platform with some extra bells and whistles. It has been developed to empower maximum communication and exposure for a company’s product or service while providing a feedback, voting and opinion environment for users. If you want to post your company’s latest news, or perhaps save, comment, vote on, or share an article with a friend, then TechAddress is the place for you. Last but not least, TechAddress is 100% FREE!


Private email




Press Page

TechAddress allows corporate users and invited bloggers to:

– Write and manage articles that are posted to the homepage and their dedicated profile page
– Easily edit and update articles
– Assign tags/categories to your articles
– Upload images and embed YouTube, Google or Grouper videos to your articles
– Preview your article before posting live
– Save your article as a draft and come back to finish later
– Allow or forbid comments to be posted on your articles
– Manage all previously posted articles in a dedicated area
– Display your corporate profile or blog overview in a dedicated personal link
– Display various types of information on your dedicated profile page
– Allow or forbid users to privately email you about your articles (note: email will be within your TechAddress account, not via your personal email) – Decide whether or not to receive email notifications when your articles are commented on
– Upload a personal image as well as a corporate logo to your dedicated profile page

TechAddress allows regular users to:

– Comment on articles
– Email author of article (note: authors have the ability to decline incoming emails)
– Add authors or articles to your hotlist (note: hotlist is a destination in your account that displays specific articles you have saved or authors you are tracking) – Vote for or against posted articles
– Share an article with a friend of a non-TechAddress user
– Sort articles on homepage by most recent or most popular
– Search for articles by keyword or tag/category label
– Search for comments by keyword, URL, or author
– View all comments posted against all articles
– View only your comments posted against articles
– Privately email authors of articles

We look forward to your feedback and thank you for visiting and participating in TechAddress!


February 13, 2007 at 12:01 am 5 comments

Corporate Profile – Writely

Profile: Writely

Company: Upstartle, acquired by Google, Inc. in 2006

Location: Silicon Valley

Launch Date: August 2005 (beta)

In the company’s own words, what is it?

The Web Word Processor
· Share documents instantly & collaborate real-time. Pick exactly who can access your documents.
· Edit your documents from anywhere. Nothing to download — your browser is all you need.
· Store your documents securely online. Offsite storage plus data backup every 10 seconds.
· Easy to use. Clean, uncluttered screens with a familiar, desktop feel.
· Can I … upload from Word? YES!
· Can I … save to my desktop? YES!
· Can I … publish on the web? YES!
· Can I … post on my blog? YES!

Outside quote about company:

Quoted by Wikipedia: Writely is a web-based word processor currently in beta and owned by Google. It can be used as a collaborative text editing suite, and features access controls. Writely’s user interface is a WYSIWYG word processor that appears within a web browser. Menus, keyboard shortcuts, and dialogue boxes show up in a way similar to what you would expect on a GUI-driven word processor, such as Microsoft Word or

Immediately following the acquisition by Google in early 2006, Writely stopped accepting new registrations for approximately five months. When the service re-opened to the public on August 21, 2006, it had been relocated to Google’s servers but surprisingly not integrated into the company’s suite of web services and utilities. [1]


There is no overall storage limit for files. However, text files cannot exceed 500KB and images cannot exceed 2MB. An important feature is the ability to save all files made in Writely as the following formats: MS Word (.doc), Postscript (.ps), Rich Text Format (.rtf), and ODF (.odt), files that can be opened, edited, and printed in many office suites, making interoperability easier. Other output options for Writely files include basic HTML and PDF. However, Writely previously stated that PDF could actually become a premium feature once out of beta testing, and Google has not contradicted that. The “PDF Producer” field in PDF files produced by Writely is “ 2.0”, due to the fact that the engine is used to output Word, OpenDocument, and PDF files.

Another feature is integration with blogging servers, including Google’s own Blogger. After server configuration, users can simply press a button to upload their new post. Writely uses Ajax. It has been described as an example of a “Web 2.0” system. Writely has developed a Writely module for the personalized homepage website, Netvibes.

Google acquisition

Writely is technically the product and Upstartle is the company that owned, developed, and maintained it. However, Writely has been used in reference to the company, and has been adopted as the de facto company name. On March 9, 2006, Writely was acquired by Google. At the time it was acquired by Google, Upstartle had four employees.

Writely had closed down registrations to its service until the move to Google servers was complete. In August 2006, Writely began sending account invitations to those who had requested to be placed on a waitlist and planned to have everyone on the waitlist invited by the end of the summer. On August 23, 2006, Writely finished sending out all invitations and became publicly available. Writely account owners can invite others to Writely by adding them as collaborators to a Writely document.

Writely currently runs on Microsoft ASP.NET technology. This, however, is believed to be incompatible with Google’s support of Linux-based technologies. There has been speculation that Writely will be ported to run on Linux using the Mono project, which Google has supported. [2]

Screen Shots:

Relevant Links:

CNET editors’ review
Google’s Blog about Writely

September 8, 2006 at 6:22 pm Leave a comment

Become a Power User

“ can be used as a place to store bookmarks, share bookmarks, and discover web sites, blogs, downloads, and more, that would otherwise largely go unnoticed. Here are some of the ways to really harness the power of”

Storing and Accessing Your Bookmarks

At it’s simplest, is a way to store bookmarks and make them available to you on multiple computers, browsers, locations, etc… All other uses of the service depend on this.

  1. Use Browser Buttons: Browser buttons are an easy, convenient way to bookmark a web site, or view your bookmarks. There are buttons for Internet Explorer, and a Firefox Extension.
  2. Use IE’s Active Channel: If you’re an IE user, there is a Active Channel (What’s an active channel?) that creates an easy way to access your bookmarks through IE’s Favorites menu.
  3. Use Tags Effectively: When applying tags to bookmarks, use tags that will be easy to interpret at a later point. However, be consistent (don’t use application, utility, app, and tool – decide on one and stick to it)
  4. Add bookmarks to your homepage: Every user on has an RSS feed of all their own bookmarks. Add your own bookmarks to your personalized home page (Windows Live, Google Personalized Homepage, Netvibes, etc…) and view your most recent bookmarks every time you launch your browser.

Sharing Your Bookmarks

Sharing bookmarks is what puts the “social” in “social bookmarking.” offers several ways to share your bookmarks with another user, your friends, or the world.

Note: Some of these tips require that your friends be members of If they’re not, invite them to sign up.

  1. Send Links to a Friend: If you have friends that are members, you can send them bookmarks by using the “for:” tag (Tag a bookmark with for:username). To view bookmarks sent to you, visit when logged in.
  2. Publish a “Link Roll”: A link roll is a way for you to share your bookmarks with the world on a blog, or on a web site like To publish your link roll, you can use a wizard to create the appropriate JavaScript (which you can then paste into a blog or web page), you use simple HTML to publish your bookmarks, or you can publish your RSS feed on a web site or blog using a third-party, or the K2 theme for WordPress RSS sidebar module.
  3. Display a Badge: Displaying a badge on your web site or blog that includes your username, a link to your bookmarks, and an option to let others add you to their network provides an easy way to publicize your links.

Discover New Bookmarks

Discovering new things is absolutely, hands down, my favorite way to use “Collective Intelligence” provides a good way to determine the quality of a given bookmark: if lots of other people think something’s useful/ funny/ interesting/ worth reading – then it probably is!

  1. Browse Around: While the most obvious way to discover feeds, it’s still powerful. Visit and see what’s being posted by other users. You can also view bookmarks by specific tags ( or by popularity. More tips on site navigation can be found here.
  2. Use the Inbox: Navigate to you’ll get the idea. Using the inbox you can subscribe to various tags, or specific users. Simply specify your criteria (you can add any number of tags, users, combination of tags, or combination of tags and users) and then visit your inbox as often as you like to see what matches your criteria. This is a great way to discover new feeds from within the service.
  3. Subscribe to RSS Feeds: There’s an RSS feed for just about every page you can find on You can subscribe to feeds by tags, by user, by combinations of tags and users, and more. Instructions for subscribing to RSS feeds can be found here.
  4. Build Your Network: Adding users to your network provides an easy way to keep track of what your friends, or others are tagging. One way to use your network, is to subscribe to the bookmarks of knowledgeable users or companies you’re interested in. For example, Adobe recently started using
  5. Use the Randomizer: A “randomizer” button provides a way to discover random bookmarks from Clicking the button will take you to a web page that another user found interesting. While I can see this being a huge time-waster, it can be fun and informative as well.

Other Uses of

  • As a Blogging Tool: A new plugin for Windows Live Writer allows bloggers to easily insert links into blog entries.
  • With Feed Readers: Several feed readers (FeedDemon and Attensa for example) allow users to bookmark items received in RSS feeds.

read more | digg story

September 7, 2006 at 2:46 pm 24 comments

Profile – Rojo Networks Inc

Company: Rojo Networks Inc. (Acquired by Six Apart)

Rojo Network logo

Location: San Francisco, California

Launch Date: June 2003, but Rojo launched its invitation-only beta trial at the Web 2.0 Conference in October 2004 and launched its public beta on April 20th, 2005.

In the company’s own words, what is it?

Rojo Networks Inc. was founded in June 2003 to radically improve how busy people discover and consume content. The company launched its invitation-only beta trial at the Web 2.0 Conference in October 2004 and launched its public beta on April 20th, 2005. Rojo received seed financing from TPG Ventures and individuals such as Marc Andreessen and Ron Conway. Rojo’s most recent round of funding was lead by BV Capital and TPG Ventures.

Outside quote about company:

Quoted by The Wall Street Journal, “What really distinguishes Rojo from other RSS readers — sites that organize and display RSS feeds — is the way it uses data it collects from all of its users, currently about 100,000 unique visitors per month. The site looks at each individual user’s feeds and interests, and figures out what’s missing from his or her list that similar members are reading. In a box at the top of each page, the site recommends one new feed every time the user clicks onto a new page.”


Christopher J. Alden, CEO
Aaron Emigh, CTO

Relevant Links:

September 6, 2006 at 12:00 pm 2 comments

TechCrunch Announces Six Apart Acquires Rojo

Well, Michael Arrington, editor of the leading weblog TechCrunch, has done it again. He has broke an exciting, industry specific story before anyone else, including Google News and Yahoo! News. Impressive to say the least. TechCrunch has just announced that Six Apart has acquired Rojo.

Mr. Arrington reports that:
“Blogging platform company Six Apart will announce this morning that it has acquired Rojo, a feed reader and search engine that competes with Bloglines and other companies.

Terms of the deal were not disclosed, but our assumption was that this a less than $5 million deal. Six Apart is not planning on continuing to build out the core Rojo products. In the press release (sorry no link available yet), Six Apart says “Six Apart intends to sell a majority interest in Rojo’s newsreader services in the coming months,” meaning they will become a minority stockholder of the service. Rojo founder and CEO Chris Alden and CTO Aaron Emigh will joing Six Apart’s executive team.

This deal brings to a close the long saga of the Rojo story. The company was founded in June 2003, launched in October 2004 and had a stellar team of investors including TPG Ventures, BV Capital, Marc Andreessen and Ron Conway. Rojo consistently released excellent products and has a loyal core user base. Rojo had a promising start and its userbase continued to grow gradually. But the crowded and highly competitive feed reader space, dominated by Bloglines, Newsgator and others, was a tough playground to hang out in. My hope is that the Rojo product continues to iterate, it’s one of my favorite websites.

Our previous coverage of Six Apart is here, and Rojo is here. We also had a very lively discussion with executives from a number of feed readers, including Chris Alden from Rojo, in a TalkCrunch podcast a couple of months ago.”

To comment on this post by TechCrunch please visit:

September 6, 2006 at 11:28 am 1 comment

New TechAddress Launched!