Posts filed under ‘YouTubeMySpace Videos’

Interview with Leila Pflager from Motionbox, Inc.

Below is an interview with Leila Pflager from Motionbox, Inc. We hope you find the interview informative and useful. Please visit their website and check it out!

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Motionbox: Motionbox is the online personal video sharing service that makes it easy to get to the good stuff. With Motionbox you simply highlight the moments you care about most, then instantly share them with others. Based in New York City, Motionbox was founded by media and technology industry veterans with years of experience in streaming media, network television, social networking and subscription Internet products. Videos are long. Life is short. Motionbox: Get to the good stuff.

Motionbox has created a whole set of new technologies to help consumers deal with the explosion of video content, designed to help them get inside the video & easily share the moments they care about most with others. Motionbox enables consumers to share video, just as they’ve learned to share photos over the past 5 yrs on sites like Snapfish & OFOTO (Kodak EasyShare). Some new technologies include a filmstrip player, allowing you to rapidly scan through video, jump for point to point, share with others, and add tags. Through partnerships, Motionbox allows media companies and entertainment properties to leverage the power of community—and makes sharing videos as simple as sharing photos—while safeguarding their brands.


TechAddress: What makes your company stand apart from your competitors?

Motionbox: Motionbox changes the way people think about personal video — it’s no longer just home movies, or video that you shoot but never get around to watching, it’s about “getting inside the video” and easily sharing the parts you care about the most.

TechAddress: What are some of the main features?

Motionbox Filmstrip Player: let’s you get inside the video
Deep Tagging: let’s you tag portions of video to jump from point to point, making video searchable & shareable

TechAddress: Who’s your target customer or audience?

Motionbox: All consumers of video

TechAddress: Any new things in particular that you’re working on right now?

Motionbox: A video Mixer, which will give users the ability to combine & edit multiple video.

TechAddress: Where do you see your company heading in the future?

Motionbox: We’ll continue to introduce new and cutting edge ways to enable consumers to deal with the growing amount of video, to easily search and share for portions of the video they care about the most.

TechAddress: Any negative feedback or criticism regarding technology and services?

Motionbox: Not yet!

TechAddress: So what would you say is the guiding principle behind your company?

Motionbox: Videos are long. Life is short. Motionbox: Get to the Good Stuff.

TechAddress: What is the mission of your company and what are you bringing to the market that is innovative?

Motionbox: Motionbox has created a whole set of new technologies to help consumers deal with the explosion of video content, designed to help them get inside the video & easily share the moments they care about most with others

TechAddress: Where are you in terms of funding and your lifecycle?

Motionbox: Motionbox has closed a Round A series of $4.2M in funding.



October 17, 2006 at 2:38 pm 1 comment

Interview with Oskar Kalmaru – CEO of Bubblare


Below is an interview with Oskar Kalmaru – CEO of Bubblare. We hope you find the interview informative and useful. Please visit one of their websites and check it out!,, or

TechAddress: Tell me a bit about your company, what it does and what’s your value proposition?

Bubblare: Bubblare is both a network of Scandinavian video communities where users can upload and watch video clips (, and as well as a technology company that provides other websites with a platform for uploading videos. We launched the Swedish website in July 2006 and the Danish and Norwegian in September. Today we have close to a 100% market share in Scandinavia on both of the business areas (English-speaking video communities excluded.) The company was founded in Stockholm, Sweden. We are now five people working with the company from the office in Stockholm.

TechAddress: What makes your company stand apart from your competitors?

Bubblare: The websites of Bubblare are the only ones in Scandinavia in the local languages: Swedish, Danish and Norwegian. These are all very small languages (spoken by less than 10 million people each) and it is hard to find videos on these languages on, say, Youtube or Google Video. And, if you are an uploader, it is even harder to get Youtube to feature a video clip in such a rare language. When comparing, for example, Swedish clips on Bubblare with the same ones on Youtube, we can see that Bubblare gets a lot (>10 times) more views, which signals the often overseen importance of the videos to have a “local feeling”.

TechAddress: What are some of the main features?

Bubblare: For the websites: see answer to the question, “What makes your company stand apart from your competitors?” For the technology part: we provide a cheaper and more time efficient way for large websites to develop a video service with a platform that is flexible, liable and scaleable.

TechAddress:  Who’s your target customer or audience?

Bubblare: For the websites: basically anyone interested in videos on the Internet, but so far the main part of our audience is younger (age 15-35) and living in the larger cities. One of the goals of the websites is to provide content that is relevant for as many groups or segments as possible.
For the technology: larger websites that are about to extend their content and make it more user generated.

TechAddress:  Any new things in particular that you’re working on right now?

Bubblare: We are doing our bests to improve the websites and making other partners as interested in this trend as possible. New features are about to be added on the websites and the business for selling the platform is steadily improving.

TechAddress:  Where do you see your company heading in the future?

Bubblare: Even though we are number one in Scandinavia right now, we understand that larger companies will pick up the competition any time soon. Our ambition is to maintain, and hopefully extend, the lead and in one year’s time be one of each countries number 30’th larger web sites overall. Establishment in additional countries might also be possible.

TechAddress: Any negative feedback or criticism regarding technology and services?

Bubblare: Obviously, we don’t have the amount of extra features on the websites that other, larger and older, websites have had the time to develop. As for all websites providing user generated content, there is also the problem of how to control the content and make sure that no illegal, offending or copyrighted materials reach the website. Bubblare has the same policy as similar websites: stating in the terms of use what rules are to be followed and dealing with unwelcome content in the event that someone makes a report on it. Of course, we also moderate the website and scan it for inappropriate material on a regular basis. Apart from a brief dispute with the state television in Sweden concerning copyright material, there has been very few problems about this.

TechAddress:  So what would you say is the guiding principle behind your company?

Bubblare: To provide a Scandinavian alternative to foreign video sites that is better, funnier and more relevant to Scandinavian Internet users. When it comes to the technology, flexibility and scalability and efficiency are leading parameters.

TechAddress:  What is the mission of your company and what are you bringing to the market that is innovative?

Bubblare: See above.

TechAddress:  Where are you in terms of funding and your lifecycle?

Bubblare: The income from the technology platform make us well financed. However, the service of uploading videos is still new, maybe even more in Scandinavia than in the U.S. and Bubblare is a company that hasn’t existed more than a few months. Therefore, we see that a lot of work is still left to do in order to extend the income sources.

TechAddress: If your technology or service is not formally launched yet, when’s the launch date?

Bubblare: The Swedish website launched in July 2006 and the Danish and Norwegian in September.

October 5, 2006 at 3:55 pm Leave a comment

Corporate Profile – Brightcove, Inc.

Company: Brightcove, Inc.

Location: Headquartered in Cambridge, Massachusetts

Launch Date: March 1, 2005

In the company’s own words, what is it? Brightcove is an Internet TV service. We’re dedicated to harnessing the inherent power of the Internet to transform the distribution and consumption of media. Brightcove empowers content owners—from independent producers to major broadcast networks—to reach their audiences directly through the Internet. At the same time, we help web publishers enrich their sites with syndicated video programming, and we provide marketers
more ways to communicate and engage with their consumers. Most importantly, we give people the freedom to easily find, share, and watch a broad range of video content when and where they choose.

Outside quote about company: Kinley Levack from Streaming Media says, “The team behind Brightcove knows what they are doing. Eric Elia, VP of content and online services, came to Brightcove, from Comcast, where he led the development and user experience of Bob Mason, Brightcove’s VP of technology, was formerly at Art Technology Group (ATG and was a founding member of ATG’s product development team. Tareef Kawaf, Brightcove’s VP of engineering, comes from Ruckus Network, Inc., and was also formerly with ATG. Brightcove’s VP of business development and strategy, Elisabeth Bentel Carpenter, hails from News Corporation’s British Sky Broadcasting subsidiary in London.

Then there’s Allaire himself, who has quite a pedigree. Allaire co-founded Allaire Corporation and was a major player in the development of Cold Fusion. Allaire Corp. was sold to Macromedia for $360 million, and Allaire proceeded to serve at Macromedia as CTO until moving to General Catalyst Partners, a venture capital group that is a major Brightcove backer.”

* Publish and share players under a Brightcove-hosted URL (via a new “Settings” section within create/edit wizard for Players)
* Turn public viewing of individual players on (“active”) or off (“inactive”)
* Preview players from within the Brightcove Console with more browsers, including FireFox and Safari
* Assign and specify economics for individual titles (via a new “Economics” section within the create/edit wizard for Titles)
* Leverage new reporting capabilities that enable you to track “Megabytes Downloaded” by hour and/or by day

Screen Shots:


Jeremy Allaire-Founder and CEO
Adam Berrey-VP, Marketing and Strategy
Elisabeth Bentel Carpenter-VP, Business Development & Strategy
Eric Elia-VP, Content and Online Services
Andrew W. Feinberg-VP, Corporate Development, Business Affairs and General Counsel
Adam Gerber-VP, Ad Products and Strategy
Tareef Kawaf-VP, Engineering
Bob Mason-CTO
Dina Roman-VP, National Advertising Sales
Brian Monnin-VP, Publishing Products

Relevant Links:

September 28, 2006 at 10:03 pm 1 comment

Social Networking Sites May Face Label’s Legal Ire

By Keith Regan
Part of the ECT News Network
09/15/06 10:45 AM PT

Speculation that Universal Music may take legal action against YouTube and MySpace grew Thursday when Merrill Lynch analyst Jessica Reif Cohen said in a research note that YouTube and other social networking sites that rely on user-generated video may be the company’s first target. Such videos often feature popular songs as their soundtracks.

The chances that major social networking sites will face a potentially massive copyright infringement suit from at least one major record label grew this week, with talks among the various parties reportedly breaking down. YouTube and MySpace have been on notice about copyright issues for some time, with Universal Music CEO Doug Morris recently ratcheting up the rhetoric by calling the sites “copyright infringers,” and saying that they may well owe tens of millions in royalties to his label alone.

Butting Heads

“How we deal with these companies will be revealed shortly,” Morris said earlier this week at a financial analyst conference. Universal is believed to still be in negotiations to avoid a lawsuit with MySpace parent News Corp., but talks with YouTube may have been halted entirely.

Speculation that legal action is imminent grew Thursday when Merrill Lynch (NYSE: MER) analyst Jessica Reif Cohen said in a research note that YouTube and other social networking sites that rely on user-generated video may be the company’s first target. Such videos often feature popular songs as their soundtracks.

More direct copyright infringement also takes place on the sites, however. For instance, some video clips of popular TV shows, such as “Saturday Night Live,” have been known to appear on the network shortly after being broadcast for the first time. YouTube has also been sued for copyright infringement by a TV reporter who claimed his copyrighted work was shared through the site without his permission and with no compensation coming to him.

Murky Waters

It’s not clear, however, to what extent MySpace, YouTube or other sites would be held responsible for any copyright violations, with end-users who are directly responsible said to be in the most legal jeopardy.

Still, YouTube and MySpace need only look as far as peer-to-peer file sharing sites that have been aggressively pursued, and in many cases shut down, by the music and movie industries in recent years, for evidence that they could come under fire, as well. The social networking sites may have a better chance of becoming allies of the entertainment industry, however. With strong user bases already in place, they may offer the best platform for legally distributing music and video.

Indeed, in some ways, Universal would be breaking away from the entertainment industry if it targets the sites, which are seen as key marketing channels where consumers, especially the key youth demographic, can learn about new artists and new products from their peers. Still, as the largest record label in the world, Universal’s actions my prompt others to follow suit, or at the very least, dampen enthusiasm for using the sites as legitimate distribution channels.

I Want My … Money

Morris reportedly said the music industry needed to learn a lesson from its decision to allow MTV to air music videos without any compensation for the songs that play along with them. “We learned a hard lesson,” he told analysts, one that saw MTV build a “multi-billion-dollar company” with labels receiving “virtually nothing.”

Of course, the counter argument regarding both MTV and today’s social networking sites is that such exposure actually drives music sales. Both YouTube and MySpace can claim credit for helping to boost sales of some records and even launch entire careers, said JupiterResearch analyst Mark Mulligan. “The great irony is that both sites are great promotional vehicles for record labels,” he said. “If any action is taken against MySpace and YouTube, then it will be an ‘own goal,'” he added, using a soccer metaphor for the mistake of hurting your own cause.

Ironically, Mulligan said, Universal has been out front of the changing business models for music, signing on to have its music available on the ad-supported SpiralFrog site. “It’s time for record labels to wake up to the reality that the Internet’s prime role is not distribution but discovery,” Mulligan said.

September 16, 2006 at 9:57 am 1 comment

Universal Music pressuring YouTube, MySpace – By Reuters

Thu Sep 14, 2006 02:22 AM ET

By Yinka Adegoke NEW YORK (Reuters) – Universal Music Group, the world’s biggest record company, is stepping up pressure against popular online sites YouTube and MySpace, accusing them of infringing the copyrights of its artists’ music videos.

Universal chief executive Doug Morris described video site YouTube and News Corp.’s (NWS.N: Quote, Profile, Research) social networking site MySpace as “copyright infringers” during a Merrill Lynch investors’ conference speech on Tuesday that was closed to the press.

“The poster child for (user-generated media) sites are MySpace and YouTube,” said Morris, according to a transcript obtained by Reuters. “We believe these new businesses are copyright infringers and owe us tens of millions of dollars.” He added, “How we deal with these companies will be revealed shortly.”

“His remarks strongly suggested the company was planning to take legal action in the near-term to either prevent the illegal use of their content on these Web sites or to ensure the company is compensated for the use of its content,” Jessica Reif Cohen, analyst at Merrill Lynch, wrote in a note on Wednesday.

“This could be the first salvo from a content player against business models based on user-generated content, much of which relies on copyrighted material.” Universal, owned by French media group Vivendi (VIV.PA: Quote, Profile, Research) , has been in negotiations with both YouTube and MySpace to offer its artists’ music legally for a fee.

A spokeswoman for YouTube, a two-year-old start-up company that already boasts more than 100 million viewings of short videos uploaded by users, said, “It is our policy not to comment on our business negotiations.” MySpace declined to comment.

The runaway success of the free-to-view online video sites has raised the question of whether rights holders such as record companies and movie companies should be compensated, even if the clips are uploaded by the users. To date, YouTube has said it will take down any copyrighted material illegally posted on the site once it has been alerted by the rights holder.

In February, YouTube was ordered by lawyers for General Electric Co. (GE.N: Quote, Profile, Research) -owned television network NBC to remove illegally posted clips of some of its television shows, though in June the companies agreed to feature some of NBC’s shows legally on the site. Last month, YouTube told Reuters that it is in discussions with record companies to offer its users the ability to watch virtually every music video ever made, but had yet to settle on a business model to allow viewers to see the videos for free.

YouTube also announced later that month it would be testing a new advertising model with Warner Music Group (WMG.N: Quote, Profile, Research) featuring celebrity hotel heiress Paris Hilton. Record companies are keen to avoid repeating the mistake they believe they made when Viacom Inc.’s (VIA.N: Quote, Profile, Research) MTV was set up 25 years ago — allowing their artists’ music to be aired for free. Morris in his remarks to investors on Tuesday said MTV “built a multibillion-dollar company on our (music) … for virtually nothing. We learned a hard lesson.”

TechAddress has previously covered by YouTube and MySpace at the following links:

September 13, 2006 at 11:42 pm 1 comment

Lonelygirl15 Is Brainchild of 3 Filmmakers – By Los Angeles Times

Los Angeles Times

It turns out the people behind the wildly popular website lonelygirl15 are not studio executives, Internet moguls or, as some suspected, Satanists. Instead, they are aspiring filmmakers who met at a mutual friend’s birthday party in April: Miles Beckett, 28, a Web-obsessed medical school dropout; Mesh Flinders, 26, a screenwriter; and Greg Goodfried, a 27-year-old lawyer.The lonelygirl15 story unfolded in a series of confessional video blogs, supposedly made by a home-schooled girl named Bree, Since June, viewers have questioned whether Bree and her friend Daniel, who also appeared in the videos, were real people or part of some larger project or promotional scheme. An ominous hint of a satanic plotline to come suggested a horror film in the making.In their first interview with the media, the three video makers said they are amazed by the reaction to their creation, with audiences in the hundreds of thousands for each episode of their story, which was posted on websites such as YouTube.

‘We did this with zero resources. Anybody could do what we did,’ Flinders said Tuesday. The sum total of the equipment they used to create a sensation on the Internet, as well as perhaps the web’s biggest homegrown mystery: ‘Two desk lamps (one broken), an open window and a $130 camera.’

Goodfried said Creative Artists Agency in Beverly Hills got involved about a month ago – well into the lonelygirl15 story – through a friend who works at the agency. ‘We went in there one afternoon. I walked around the place, and met some cool young guys that got the idea and said they would help us,’ he said.

A Creative Artists Agency spokesman said Tuesday that the filmmakers are now agency clients.

The lonelygirl15 story began early this year, when Beckett hatched the idea of creating a mystery story online, one that could roll out small mock-confessional bites in real time.

‘Our goal was to tell a very realistic fictional story in this medium,’ Beckett said. He dreamed of using the various technologies of the Web, from comment boards to social networking sites, to both build a rich identity for a character and to let fans influence the story’s direction.

In April, at a karaoke-bar birthday party, Beckett met Flinders, who had been struggling in Hollywood as an assistant in the entertainment industry and a maker of short films. Flinders’ recent screenwriting efforts had been focused on a recurring character, a shy but precocious teenage girl. ‘It was like I had found my creative mate,’ Flinders said of Beckett. ‘We spent the entire night talking about the idea, the next day we talked on the phone, and the day after that.’ The pair then joined forces with Goodfried, who supplied the know-how to make the shoot happen.

Through a friend who was a casting director, they quickly met with potential actors, using a borrowed room at the offices of the Independent Feature Project to shoot the auditions.

The filmmakers declined to identify the actress who played Bree. However, various websites Tuesday identified her as Jessica Rose, a 19-year-old New Zealand native who attends acting school in Los Angeles. Rose could not be reached for comment.

The videos were shot on a shoestring budget in the bedroom of a home ‘in the greater Los Angeles area,’ Goodfried said. Contrary to Internet speculation that the videos were all shot at once and rolled out in dribs and drabs, the team revealed that each installment was filmed only after the previous one had been posted.

The intent was to allow fan response posted in the comment section of lonelygirl15’s YouTube and MySpace pages to determine the direction of each subsequent episode.

As an example of the fans’ influence over the story line, what the team calls ‘collaborative storytelling,’ they pointed to an episode in which Daniel reveals his romantic feelings to Bree. ‘In the ‘Hiking’ video,’ Beckett said, ‘where Daniel filmed her, there were a ton of comments saying, ‘Daniel likes you. It’s obvious that the cameraman was completely in love with you.’ We saw the comments and said this is the perfect opportunity to address this.’

But as the mystery unfolded on computer screens, fans who became obsessed with the series took the investigation in a direction the filmmakers had not expected, searching for their identities and the true nature of the production. Having decided to remain anonymous, they found themselves unprepared.

‘Our hats are off to the really impressive investigators,’ said Goodfried, who found himself on the hot seat when the news swept the Internet that an application for a trademark on the lonelygirl15 name had been filed by his father, Kenneth Goodfried, an Encino lawyer. ‘We really didn’t know what to do,’ Greg Goodfried said.

As to where the story is going now that the veil of secrecy has been lifted, the team said the story of lonelygirl15 will continue, with the hope that the focus can now return to the on-screen mystery. They would not comment on whether the lonelygirl15 saga might someday leap to other media.

As for the efforts to conceal the actress’ identity, the team said they took precautions such as removing pictures of the actress from MySpace and the Internet. But throughout the furor, they said, she has been living openly in Los Angeles.

‘There is no place better to hide then right in the middle of L.A.,’ Goodfried said. ‘Everyone is so focused on themselves that I guess they don’t even notice.’


September 13, 2006 at 9:15 am 6 comments

Is YouTube Phenom a Marketing Hoax? – By TruthDig

Posted on Sep 11, 2006

The Los Angeles Times uncovers evidence suggesting that one of YouTube’s biggest stars, a 16-year-old named Bree, or “Lonelygirl15,” is actually the product of a slick Hollywood marketing campaign.

Either way, it’s fascinating how quickly YouTube is changing the rules of the game.

Los Angeles Times:

Lonelygirl15 appears to be an innocent, home-schooled 16-year-old, pouring her heart out for her video camera in the privacy of her bedroom. But since May, her brief posts on the video-sharing site YouTube and the social networking hub MySpace have launched a Web mystery eagerly followed by her million-plus viewers: Who is this sheltered ingenue who calls herself “Bree,” and is she in some sort of danger — or, worse, the tool of some giant marketing machine?

No one has publicly come forward to lay claim to her work, but she is starting to look as connected in Hollywood as any starlet. Three lonelygirl15-obsessed amateur Web sleuths set up a sting using tracking software that appears to show that e-mails sent from a lonelygirl15 account came from inside the offices of the Beverly Hills-based talent agency Creative Artists Agency.

The apparent CAA link takes its place alongside other tantalizing pieces of evidence that lonelygirl15 is not who she claims to be: a copyright for the name obtained by an Encino lawyer, and a plot line that, leading speculation suggests, will turn out to be the lead-in to a horror movie’s marketing campaign.

September 11, 2006 at 10:39 pm 3 comments

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