Corporate Profile – Baaima NV, creator of Joost

Company: Baaima NV, creator of Joost™ (formerly The Venice Project)

Company logo:

Location: Luxembourg-based

Launch Date: Not officially launched

In the company’s own words, what is it? Joost™ is a new way to watch TV, free of the schedules and restrictions that come with traditional television. Combining the best of TV with the best of the internet, Joost™ gives you more control and freedom than ever before – control over what you watch, and freedom to watch it whenever you like. We’re providing a platform for the best television content on the planet – a platform that will bring you the biggest and best shows from the TV studios, as well as the specialist programs created by professionals and enthusiasts. It’s all overlaid with a raft of nifty features that help you find the shows you love, watch and chat with friends, and even create your own TV channels.

Outside quote about company: Greg Sandoval of CNET News says, “Joost‘s nifty technology may be enough to sway the entertainment industry to place a bet on proven winners in Friis and Zennstrom.

A menu allows users to switch channels with a click of a link. Users will also have TiVo-like control of the content and access to any show offered regardless of time of day. They can also can skip ahead or backward within a show.

The Luxembourg-based company will support itself with advertising, specifically Internet ads that behave just like TV commercials.”

Features:
* first global TV distribution platform
* interactive, community-driven environment
* viewable anytime, anywhere with a broadband Internet connection
* broadcast-quality content
* free
* secure

Screen Shots:

Management/Directors:
Fredrik de Wahl, CEO
Janus Friis, Co-founder
Niklas Zennström, Co-founder
Dirk-Willem van Gulik, CTO

Relevant Links:
http://joost.com/press/2007/01/the-venice-project-code-named-no-more.html
http://blogs.business2.com/business2blog/2007/01/venice_project_.html
http://www.pcmag.com/article2/0,1895,2085227,00.asp
http://www.itwire.com.au/content/view/8689/1103/